The Asia Outdoor Exhibition (Asia Outdoor) has always been committed to building an efficient platform for the outdoor industry to showcase its image, communicate, and conduct trade negotiations. This platform continues to expand in both time and space.
On March 31, 2016, over 30 professionals from the outdoor industry in the Guangdong region gathered at Yunxiu Tea Art House at the foot of Baiyun Mountain to attend the 2016 Asia Outdoor Salon (Guangzhou Station). Among them were companies from upstream sectors such as fabric testing,specialized firms engaged in product R&D and brand operations, well-known outdoor brands, chain outdoor stores, outdoor e-commerce businesses, as well as outdoor clubs and professional guidesamong others.
Topic Three The Impact of Camping Market Growth on the Outdoor Industry
Asia Outdoor Exhibition:Camping has always been an important part of the outdoor sector and is closely related to it. In recent years, several official documents from the State Council have clearly outlined requirements for the development of self-drive and RV campgrounds. We have continuously monitored the RV and camping industry and found that this sector consists of several components: campground owners or operators, self-drive or RV enterprises (including manufacturers and agents), service providers (such as RV rentals, tour routes, and self-drive travel clubs), and providers of campground activities (such as youth outdoor education and team-building training). However, enterprises related to outdoor gear, which is essential for camping activities, have had very little integration with this sector.
Shenzhen Chengtian Yuanyang Trading:In developed countries in Europe and America, the standards for campsites are very high, including requirements for safety, environment, area, and hygiene conditions. A friend in a certain locality in Guangdong opened up an area forcampsite construction,with one of the themes being family travel. During its promotion, it attracted attention from many groups, such aseducational institutions, tourism organizations, and local government bodies.Yet, after ten years of development in the outdoor industry, these areas have not receivedas much attention or coverage,which is something worth reflecting on.
Outdoor Special Forces:We have been focusing on family travel for three years now and have expanded our children’s footwear line, mainly for trail running, hiking, and urban trips. By sponsoring gear in collaboration with China’s family travel expert — Green Bean, we discovered through equipment sponsorship partnerships that more and more people want to go outdoors with their loved ones, and more families are joining the trend of family travel. The influence and market growth have rapidly expanded. Our brand will continue to strengthen efforts in children’s footwear, enrich our product lines, andorganize a series of “Family Day” outdoor events in partnership with clubs and outdoor stores.This will help expand our brand in the family travel market and promote the development of family-oriented outdoor activities.
Asia Outdoor Exhibition:In 2015, in collaboration with renowned domestic and international youth outdoor education organizations, we held the first Asia Outdoor Youth Outdoor Education Development Forum during the exhibition. It attracted over a hundred heads of domestic camp companies to attend the forum, visit the exhibition, and the response was highly positive. This year, riding on the momentum of national policy guidance and building on the success of last year’s campground-related forums, we will launch a dedicated self-drive and RV camping exhibition area. Leveraging Asia Outdoor’s strength in the outdoor gear sector, we aim to provide valuable support for the development of the self-drive and RV camping sector and create new growth points for the outdoor gear industry.
Guangzhou Ximai Trading:As a leading domestic manufacturer of high-end outdoor lighting equipment, Nitecore has always paid close attention to consumer feedback on product performance and quality. Therefore, we organize dedicated teams in collaboration with outdoor stores, clubs, and other institutions to regularly conduct product trials, training sessions, and user research as part of ground promotion activities. This allows us to gather first-hand market feedback to improve our products and marketing strategies.
Asia Outdoor Exhibition:We understand that, like Nitecore, many outdoor companies invest significant time and effort into sales terminal research every year, yielding good results but with limited efficiency. Therefore, starting in 2014, we launched the “Asia Outdoor Terminal Partner” program. By carefully analyzing the extensive data of outdoor stores, mall shops, and clubs accumulated over ten years of Asia Outdoor exhibitions, we selectively partner with the most representative terminal outlets. We integrate Asia Outdoor’s brand resources, media resources, and event resources with terminal resources. Utilizing modern mobile internet tools, we establish online communities to create an additional platform for information sharing, communication, and interaction beyond the exhibition period. This transforms the four-day annual exhibition into a multi-dimensional, year-round event. As of March 2016, the number of Asia Outdoor Terminal Partners has reached 786. The development of the outdoor industry relies on the growth of outdoor stores and clubs, and the growth of these stores and clubs also needs the support of brands. We welcome relevant companies and institutions to join the “Asia Outdoor Terminal Partner” program.
The Asia Outdoor Salon will be held successively in various central cities. Whether you are in the upstream, downstream, or terminal of the outdoor industry chain, we look forward to hearing your voice. For more salon schedules, please follow the “Asia Outdoor Exhibition Service Account.”, and don’t forget the industry’s big gathering,June 30 – July 3, 2016, Nanjing International Expo Center, Asia Outdoor ExhibitionSee you there!*