The 13th Five-Year Plan states that China will basically establish a service-led economic structure. The “Club House” at the Asia Outdoor Expo is dedicated to promoting distinctive outdoor-themed travel and building an effective exhibition and timely communication platform for the related industries, aligning with the development direction of the consumer service industry indicated in the Suggestions of the 13th Five-Year Plan.
Zhang Haifeng, CEO of China Outdoor Network: “All resources at a travel destination can be connected through outdoor activities. In addition, cultivating branded sports events is a key driver for the development of the sports tourism industry.”
Zeng Hua, General Manager of Skylaughter: “We hope the Club House will not only serve as a growth platform for brands, but also as a platform for the growth of every outdoor enthusiast.”
Non-commercial AA clubs and commercial membership clubs:To meet members’ increasingly diverse needs for routes and programs, seek cooperation with route providers and customer referrals; also learn from and discuss operational models with other commercial clubs.Destination cities:Seek suitable event and activity collaborations, and enhance city image, visibility, and influence by hosting well-known events and developing outdoor-themed travel routes, thereby boosting tourism and driving economic growth.Brands:Screen capable clubs through the expo, find suitable partners, and better reach target customers through naming rights and sponsorships, turning end consumers into highly loyal brand followers.
In addition, the Asia Outdoor Expo will address challenges faced by domestic outdoor clubs — such as professional support, unified market standards, and limited service offerings — by organizing forums and lectures focusing on outdoor activity support services, training, rescue, and more. Leading commercial clubs will be invited to share operational experiences. We believe the 2016 Club Zone will present itself in a completely new light.
Outdoor clubs will become the optimal service gateway to meet the diverse leisure and travel needs of the public.June 30 – July 3, 2016,Nanjing International Expo Center,Asia Outdoor Expo Club House, is now open for registration.Join us in 2016 and enjoy a special 25% discount — what are you waiting for?!