"Dazzling" 2016 Sony魅力赏 — Sony Launches Multiple Large-Sized and Curved Screen 4K HDR TVs
2016What kind of the most impactful visual experience will we enjoy this year?
3Month29Date, with the love and expectations of countless users, the SonyExpo魅力大赏 arrived as scheduled, stunningly showcasing theSony Group’sfull lineup of cutting-edge black technology products and rich content resources, and once again presenting to users Sony’s uniquespirit that uniquely fuses sensory and emotional experiences.
Among them, Sony TV also introduced its much-anticipated new4K HDRseries of TVs to everyone. This marked the first collective appearance of the2TV family since their domestic debut in4K HDR, with multiple models on stage together. At the event, Sony TV further announced the launch of multiple large-sized and curved screen4K HDRTVs, including ultra-large sizes with top-tier picture quality such as the75 X9400Dand85X8500D, as well as the newly configuredS8500Dcurved screen series. This further expands the powerful4K HDRTV product line-up, not only meeting the needs of more users but also demonstrating Sony TV’s confidence in the premium TV market.
Marking 10 Years in China, Leading Technology Drives Industry Ecosystem20With the tagline “When your heart beats, Sony is with you,” the message feels warm and heartfelt.
This year marks Sony’s201610th anniversary in the Chinese market. Sony TV has also reached another important milestone in the development of TV picture quality – the20.4K HDRIn fact, since accelerating the layout and promotion of the
ecosystem in2014, Sony has been continuously working to advance and refine the4K industry ecosystem, while constantly breaking new ground in LCD picture quality display technology, striving to deliver the most mature and high-quality display technology and a complete home entertainment experience to users. Thanks to the mature application of the imaging ecosystem, Sony has chosen to bring the4KTV into the public eye this year, and is leveraging its exclusive strengths and resources to promote and perfect the4K HDRTelevision brought it to the public eye, and leveraged its unique advantages and resources to promote and improve it.4K HDRindustrial ecosystem.
Taking the flagship new product4K HDRTVX9300Dseries as an example, this newly launched model made its debut at the2016CESexhibition and has been the first to hit the market in China. Equipped with Sony’s newly developed Dynamic Backlight Drive-Pro, it delivers over1000nits of brightness. Meanwhile, the brand-new dynamic backlight control provides better local dimming performance. Combined with the4Kprocessing chipX1-driven Precision Contrast EnhancerPROtechnology, the4KX1 Ultimate image processing engine, and Triluminos Display technology, it elevates picture quality to a whole new level (with clearer images, richer colors, and higher dynamic contrast).PROThe combination with Triluminos Display technology has elevated picture quality to a new level (with clearer images, richer colors, and higher dynamic contrast).
While promoting the4K HDRTV, Sony is also actively driving the development and application ofHDR. The Oscar-winning film *Ex Machina* was shot using cameras capable of recordingHDRhigh dynamic range4K,8KcamerasF65,F55; the 2021 Spring Festival Gala was also the first time Sony provided technical support for high dynamic range and wide color gamut standards in recording,BTV2016The Spring Festival Gala also marked Sony’s first time providing recordings in high dynamic range and wide color gamut standards.HDRvideo capture, and transmission — marking the first timeHDRtechnology was applied in live event recordings in China.
Experience the4K HDRcharm — Global launch in the Chinese market
Sony Group President andCEOKazuo Hirai once said:The Chinese market is the most important market for Sony.2015In the fiscal year, Sony’s TV business will become profitable again. As one of the key TV markets, Sony China has made outstanding contributions.Sony has always attached great importance to the Chinese market and Chinese consumers. On the occasion of its20anniversary in China, delivering the most cutting-edge technology and products is one of the important ways to give back to Chinese users.
The multiple new large-size and curved-screen TVs launched by Sony this time also reflect Sony’s insight into the potential consumption needs of China’s middle class and youth market. With75T85Tultra-large screens, they offer users a true “big-screen” visual experience, andconsidering the needs of modern home environments,they feature a minimalist design that blends seamlessly into any living space,providing users with a simpler and more comfortable lifestyle;S8500DTheseries, as the fourth-generation curved-screen TV, features a scientifically calculated arc that aligns with the natural viewing habits of the human eye,4K HDRand with its stunning picture quality, delivers an incredibly immersive visual experience that makes viewers feel as if they are truly part of the scene.
The launch of these flagship new products means that Sony, which boasts an integrated production chain covering4K HDR shooting, production, and display, now has an unprecedentedly powerful and comprehensive4K HDRTV product lineup. This follows the launch of2flagship new TVs in2models4K HDRin China last
month, and now Sony has once again announced that new products will have their global debut in the Chinese market, reflecting Sony’s development strategy of valuing the Chinese market and its corporate philosophy of constantly pushing technological boundaries to deliver moving experiences to customers.4K HDRSony’sX9300DTVX8500Dseries and2series were officially launched in75X9400Dthis year’s85X8500Dmonth, while the newly releasedS8500Dand4as well as the
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Sony Corporation is one of the world’s leading pioneers in consumer and professional audiovisual products, gaming, communications products, core devices, and information technology. Its achievements in music, film, computer entertainment, and online businesses have also made it a global leader in electronics and entertainment.2015Year3Month31Day ending2014In the fiscal year ended82,159billion yen (684.66billion USD).
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