On March 6, the Awakening of Insects, when spring thunder rumbles and all things come to life — a solar term marking the start of farming in agrarian times — in today’s post-industrial society where the experience economy increasingly takes the lead, facing China’s self-drive tourism industry comprising 300 million users, 1.9 billion trips, and a market scale nearing one trillion yuan, it is time for the entire industry to envision and plan the year ahead together with users...
From March 6 to 8, leading domestic outdoor gear brand Toread will premiere the Gao Yuanyuan edition windbreaker on Tmall during the 38 Goddess Festival, officially kicking off its transformation journey. Earlier, national goddess Gao Yuanyuan officially partnered with Toread to become the spokesperson for its windbreaker collection. On March 25, Toread will join hands with...
Recently, the extraordinary journey "Mystery Expedition" – an exploration of the Lop Nur no-man’s land, initiated by the international high-end outdoor brand Discovery Expedition, has come to a successful conclusion. Fourteen seasoned self-driving and off-road enthusiasts, passionate about adventure, spent five days and four nights covering a distance of 1,123 kilometers, successfully driving out of this no-man’s land known as the "Sea of Death"...
Recently, the French fashion outdoor brand Lafuma once again announced its collaboration with the Gore-Tex Outdoor Dream Realization event and launched the Hummingbird sub-event, making an undeniable contribution to helping outdoor enthusiasts better experience outdoor activities. ...
On March 8th at the Wanke Songhua Lake Resort in Jilin, Xueyufenghua (Beijing) Trading Co., Ltd., together with its nine major affiliated brands: Switzerland’s top alpine skiing brand STÖCKLI, the renowned Swiss alpine brand MOVEMENT, Switzerland’s leading snowboard brand NIDECKER, the luxury Swiss ski brand VUARNET, and ...
On March 16, 2015, the China-Zhejiang University stop of the Global Thin Film Solar Power Product Innovation Competition, hosted by leading global thin-film solar power company Hanergy Thin Film Power Group, kicked off at Zhejiang University. Nearly 100 students from majors such as energy engineering, materials engineering, and electrical engineering at Zhejiang University responded enthusiastically...
In the March days when orioles sing and grass turns green, the weather warms, the river thaws, and willow trees sprout new buds. The spring breeze of 2015 has awakened the "giant dragon" that had been dormant all winter by Dongli Lake. Riding the spring wind mixed with the scent of fresh grass and earth, this winding, 1200-meter-long "giant dragon" is about to take off. This giant dragon is the wooden roller coaster "Fjord Flying Dragon" located in the Santa area of Tianjin Happy Valley...
From Chongli to Snow Town to Kanas, in search of China’s most beautiful powder snow. On March 27, the 2013-2014 Powder Snow China sharing salon was held in Beijing. At the event, Li Xiang, Yang Bo, and Chi Qi, representing the team for this snow season, shared their crazy powder snow adventures in the Altay region of Xinjiang, areas around Northeast China’s Snow Town, and...
Blue skies stretch endlessly, green grass spreads far and wide, the heavens are high and clouds vast, the air crisp and fresh… Its extraordinary vitality, boundless generosity, and resilient yet gentle character leave every visitor enchanted… This is the Yili Ranch in Inner Mongolia, where the beautiful grassland has nurtured countless lives and selflessly offers all it has to people...
On March 17, Discovery Expedition, the high-end self-driving equipment brand under Unico Outdoor Products Co., Ltd., and Off-Road E-Community, China’s authoritative automotive information and community website, officially formed a strategic partnership. The two parties will jointly organize professional domestic off-road races, deepen the operation of self-driving clubs, develop co-branded product lines...
On the afternoon of March 18, the launch ceremony of the Snowy Challenge to Untouched Peaks for college students, hosted by China Resources Snow Breweries, was held at Renmin University of China. Over a hundred college students passionate about outdoor activities and more than 30 major media outlets gathered on site. The event’s official website, www.snowycty.com, went live on the same day, marking the beginning of a program specifically designed for...
On March 20, the “Innovative China? It Starts with You” – 2015 China Cities & Tourism Annual Conference drew to a successful close at the Beijing Broadcasting Building. This prestigious event was guided by the Pacific Asia Travel Association (PATA) and the Commercial and Tourism Real Estate Committee of the China Real Estate Association, with academic guidance from the Department of Economics at the National Academy of Governance and the New Urbanization Research Center of the National Academy of Governance. It was jointly organized by the World Cities Tourism Development Research Association, the China Real Estate Society, Dejing International Consulting Group, Huayi Qiming Oriental Warmth (China) Strategy·Resources·Events Agency, and the China Leisure Tourism Culture Research Center. Additionally, it received support from over a hundred mainstream Chinese media outlets, including CCTV, People’s Daily, Travel Satellite TV, China News Service, People's Net, Xinhua Net, magazine Xiaokang, Youku.com, iQiyi, and China Daily Website.
On March 20, the 2015 Innovating China? It Starts With You – China Cities & Tourism Annual Conference successfully concluded at Beijing Broadcasting Building. This prestigious event was guided by the Pacific Asia Travel Association (PATA) and the Commercial & Tourism Real Estate Committee of the China Real Estate Association, and organized by...
On White Day, March 14, six commercial districts under Mori Building Company, a leading Japanese real estate developer (responsible for the Shanghai World Financial Center), jointly hosted the "Experience Japan Up Close" event. This event, themed around Japanese fashion, food, and culture, successfully captured public attention. With much speculation surrounding "Experience Japan Up Close," it's finally time to reveal what it's all about.
On March 23, the two-day Fenix Coastal Outdoor Carnival came to a joyful close in an ocean of celebration. The event not only attracted enthusiastic participants from the Pearl River Delta region but also featured the coaching teams from Peak Outdoor Sports School and Lingpan School, members of the Chongqing Cave Exploration Team, as well as numerous outdoor enthusiasts...
On March 19th, US time, according to a live report from Designboom’s Los Angeles correspondent, the Global Thin-Film Power Generation Product Innovation Competition – USA leg, hosted by Hanergy Thin Film Power Group, kicked off at the Art Center College of Design in Los Angeles, marking the beginning of this global thin-film power generation product innovation...
On April 9, Mount Emei Tourism Co., Ltd., Nanjing Youkuo Culture Media Company, and Tuniu Travel Network jointly organized the 2014 Mount Emei Tourism Marketing and Emei Snow Bud Tasting Event, where they launched a new series of integrated tea and travel products for tourism from Nanjing to Mount Emei. This meeting broke new ground in combining tourism marketing with tourism products...
On April 9, Emei Mountain Tourism Co., Ltd., Nanjing Youkuo Culture Media Co., and Tuniu Travel Network jointly organized the 2014 Emei Mountain Tourism Marketing & Emei Snow Bud Tasting Event, where they launched the new “Tea & Tourism Integration” product series starting from Nanjing. This meeting broke new ground in combining tourism marketing with tourism products...
March 24 — The first China Tourism & Health Square Dance Competition held a press conference in Beijing. Representatives from the organizing committee members of the first China Tourism & Health Square Dance Competition, including China Railway Travel Service Group, China Tourism Industry Alliance, China Good Posture, China Bohai Rim Tourism Federation, and Guangxi Western Tourism Alliance, attended the press conference...
In 2015, the GORE-TEX® brand proudly introduced its 360° waterproof and breathable outdoor footwear technology—GORE-TEX® SURROUND® Technology—and joined forces with the Italian specialty footwear brand Zamberlan to announce a global call for outdoor enthusiasts to test and review their latest innovation, offering everyone a chance to experience unparalleled breathability and long-lasting waterproof performance.