On March 20, the “Innovating China? It Starts With You” 2015 China Cities & Tourism Annual Conference concluded successfully at Beijing Broadcasting Building.
This grand event was guided by the Pacific Asia Travel Association (PATA) and the Commercial & Tourism Real Estate Committee of the China Real Estate Association, with academic guidance from the Department of Economics at the National Academy of Governance and the New Urbanization Research Center of the National Academy of Governance. It was co-organized by the World Cities Tourism Development Research Association, the China Real Estate Society, Dejingjie Global Consulting Group, Huayi Qiming Oriental Warmth (China) Strategy · Resources · Events Agency, and the China Leisure Tourism Culture Research Center. The conference also received support from over a hundred mainstream Chinese media outlets, including CCTV, People’s Daily, Travel Satellite TV, China News Service, People's Network, Xinhua Net, “Xiaokang” Magazine, Youku, iQiyi, and China Daily Website.
Cross-industry and cross-sector integration achieves full convergence of culture, tourism, and commerce
“Seeking capital for urban development and connecting tourism investment with cities” was the mission of the 2015 China Cities & Tourism Annual Conference. Bringing together the four major industries of cities, tourism, capital, and real estate, the event invited fifty Chinese mayors to engage in dialogue with fifty leading investors, sparking thought and facilitating tangible connections. Executive Director Zhu Shanzhong of the United Nations World Tourism Organization sent a congratulatory letter, while Wang Zhonglei, President of Huayi Brothers Group, delivered a video message of support.
This is not only the largest platform for urban tourism development, but also an elite alliance of top investment giants. It strives to achieve full integration of culture, tourism, and commerce in practice, creating a truly cross-industry, cross-sector annual summit.
Keynote guests officiate the opening ribbon-cutting ceremony of the conference
Creating models and attracting resources to build a strategic matrix of cooperation
1. Premier launch of the China Tourist Market Research Series
Ms. Wang Sheng, Co-founder and Vice President of Dejingjie Global Consulting Group, launched the China Tourist Market Research Series—“One Hundred Million Tourists, One Hundred Million Opportunities, A Complete Marketing Methodology.” This book analyzes the best-developed cities for outbound tourism in China and the most effective marketing strategies for Chinese tourists using comprehensive data on Chinese outbound travel. The complete marketing strategy aims to attract one hundred million tourists, drive faster economic growth, and create more job opportunities.
2. Launch of the New Normal Strategic Matrix Cooperation Plan
Mr. Jia Yunfeng, President of Dejingjie Global Consulting Group, and Mr. Mark, President of Huayi Qiming Oriental Warmth (China), jointly released the “'Beautiful China? New Normal' Strategic Matrix Release,” which provides regular resource updates targeting China’s cities, tourism, and real estate sectors.
The first release was the Beautiful China Urban Leisure Zone Plan in China. This initiative aims to transform single-type tourism and leisure products into diversified, integrated offerings, providing an exclusive multi-resource platform encompassing food, accommodation, transportation, sightseeing, shopping, and entertainment to build urban area brands and enhance the added value of cultural tourism and real estate living environments.
3. Establishment of the China Cities Tourism Innovation Think Tank in Beijing
This think tank adheres to the principle of “drawing talent from all corners” and integrating expertise from various fields to strengthen foundational research in the tourism industry. Led by Mr. Yu Chong, Director of the Shandong Provincial Tourism Bureau, it includes 50 leaders from China’s tourism sector, 50 leading figures in cultural tourism and real estate represented by Mr. Zhang Peng, President of Contemporary Group, and Mr. Cui Wei, President of Zhonghong Group, as well as 50 elite representatives from various industries headed by Ms. Wang Weili, Chairperson of the Board of Directors of Asian International Investment. These individuals serve as the first senior researchers of the China Cities & Tourism Innovation Think Tank, working alongside the four key sectors of cities, tourism, capital, and real estate to jointly shape a beautiful China.
Under the witness of attendees, keynote guests used blue-and-white porcelain representing the Chinese Dream to collectively light up the China Cities & Tourism Innovation Think Tank.
“Mayors & Markets” Innovation Dialogue and “Beautiful China” City Promotion
The theme of this conference is “Innovating China, It Starts With You.” As the tourism industry enters the era of big tourism, it directly impacts economic development, urban transformation, industrial optimization, and consumption shifts. In the new tourism era, innovation in investment and financing for tourism requires visionary bridges and comprehensive dialogue.
Guided by the Chinese Dream, Chinese cities are undergoing rapid transformation. More regions are leveraging their strengths, using city branding as a new driving force to promote urban development and create uniquely competitive regional economies. Invited by Dejingjie, multiple locations including Langfang City in Hebei Province, Yixing City in Jiangsu Province, Baoshan City in Yunnan Province, Chaoyang City in Liaoning Province, and Liaoyang County in Liaoning Province promoted their outstanding tourism resources.
Ma Deyong, County Governor of Liaoyang County, Liaoning Province, delivers a resource promotion speech
Comprehensive signing of the Tourism Cross-Industry Innovation Dream Team
As the organizer of the 2015 China Cities & Tourism Annual Conference, Dejingjie Global Consulting Group and Huayi Qiming Oriental Warmth (China) Strategy · Resources · Events Agency have formed a strategic partnership to better integrate resources and share channels between China’s urban real estate and tourism markets. Together, they aim to build the “China Tourism Cross-Industry Innovation Dream Team.”
Elite team makes its first appearance and delivers inspiring speeches
Free draw and giveaway of one million RMB worth of high-speed rail advertising resources
As strategic partners of Dejingjie’s high-speed rail marketing, Yongda Media and Changda Media strongly supported this conference by preparing two packages of one-million-RMB high-speed rail advertising resources to assist in the promotion of city tourism.
“Hospitality Shandong” received a naming sponsorship worth 1.28 million RMB for a Beijing-Shanghai high-speed rail train from Changda Media Group. “Jiangxi Scenery Is Uniquely Beautiful” received 1.5 million RMB worth of LED screen advertising at four major Beijing portals from Yongda Media Group.
Beautiful China, “rooted downward, growing upward.” The 2015 China Cities & Tourism Annual Conference presented a brand-new model of cross-industry integration, a perfect collaboration within the capital market, touched the pulse of an exciting era, and forged brilliance.