On March 20, the “Innovative China? It Starts with You” – 2015 China Cities & Tourism Annual Conference drew to a successful close at the Beijing Broadcasting Building.
This prestigious event was guided by the Pacific Asia Travel Association (PATA) and the Commercial and Tourism Real Estate Committee of the China Real Estate Association, with academic guidance from the Department of Economics at the National Academy of Governance and the New Urbanization Research Center of the National Academy of Governance. It was jointly organized by the World Cities Tourism Development Research Association, the China Real Estate Society, Dejing International Consulting Group, Huayi Qiming Oriental Warmth (China) Strategy·Resources·Events Agency, and the China Leisure Tourism Culture Research Center. Additionally, it received support from over a hundred mainstream Chinese media outlets, including CCTV, People’s Daily, Travel Satellite TV, China News Service, People's Net, Xinhua Net, magazine Xiaokang, Youku.com, iQiyi, and China Daily Website.
Cross-industry, cross-sector integration of culture, tourism, and commerce
“Seeking capital for urban development, connecting tourism investment with cities” is the mission of the 2015 China Cities & Tourism Annual Conference. By bringing together four major sectors—cities, tourism, capital, and real estate—this event invited fifty Chinese mayors to engage in dialogue with fifty capital giants, sparking thought collisions and real-world collaborations. Executive Director Zhu Shanzhong of the United Nations World Tourism Organization sent a congratulatory letter, while Wang Zhonglei, President of Huayi Brothers Group, delivered a video message of blessing.
This is not only the largest platform for urban tourism development, but also a top-tier alliance of investment giants across industries. It builds a comprehensive integration of culture, tourism, and commerce in pursuit of the “Chinese Dream,” establishing a truly cross-industry, cross-sector annual summit.
Dignitaries officiated the ribbon-cutting ceremony to launch the conference
Creating models, attracting resources, and building a strategic matrix partnership
1. Premier release of the China Tourist Market Research Series
Ms. Wang Sheng, Co-founder and Vice President of Dejing International Consulting Group, unveiled the China Tourist Market Research Series—“One Hundred Million Tourists, One Hundred Million Opportunities, A Complete Marketing Methodology.” This book analyzes China’s outbound tourism data to identify the best-performing cities for outbound tourism and optimal marketing strategies for Chinese tourists. The comprehensive marketing strategy is expected to attract one hundred million tourists, accelerate economic growth, and create more job opportunities.
2. Launch of a new normal strategic matrix cooperation plan
Mr. Jia Yunfeng, President of Dejing International Consulting Group, and Mr. Mark, President of Huayi Qiming Oriental Warmth (China), jointly released the “‘Beautiful China? New Normal’ Strategic Matrix.” They introduced a regular resource-sharing initiative targeting China’s cities, tourism, and real estate industries.
The first to be announced was the Beautiful China City-China Leisure Zone Plan. This initiative aims to transform single-type tourism and leisure products into diversified, integrated offerings, providing an exclusive multi-resource platform encompassing food, lodging, transportation, sightseeing, shopping, and entertainment to help establish city regional brands and enhance the value of cultural-tourism real estate.
3. Establishment of the China Cities Tourism Innovation Think Tank in Beijing
Adhering to the principle of “welcoming talent from all corners” and maximizing individual strengths, this think tank integrates diverse intellectual resources to strengthen foundational research in the tourism industry. Fifty leaders in China’s tourism sector—including Mr. Yu Chong, Director of the Shandong Provincial Tourism Bureau—and fifty leading figures in cultural-tourism real estate—including Mr. Zhang Peng, President of Contemporary Group, and Mr. Cui Wei, President of Zhonghong Group—as well as fifty elites from various industries—including Ms. Wang Weili, Chairperson of the Board of Directors of Asia Investment Group—served as the inaugural Senior Researchers of the China Cities & Tourism Innovation Think Tank. Together with forces from cities, tourism, capital, and real estate, they aim to co-create a greater beautiful China.
In the presence of guests, dignitaries used blue-and-white porcelain representing the Chinese Dream to collectively light up the China Cities & Tourism Innovation Think Tank.
“Mayors & Markets” Innovative Dialogue and “Beautiful China” City Promotion
Themed “Innovative China, It Starts with You,” this conference unfolded in the era of big tourism, directly impacting economic development, urban transformation, industrial optimization, and consumption shifts. In this new tourism era, innovative bridges and comprehensive dialogue are needed for tourism investment and financing.
Guided by the Chinese Dream, Chinese cities are undergoing rapid transformations. More regions are leveraging their unique strengths, using city branding as a new driving force to promote urban development and build competitive new regional economies. Invited by Dejing, cities such as Langfang in Hebei Province, Yixing in Jiangsu Province, Baoshan in Yunnan Province, Chaoyang in Liaoning Province, and Liaoyang County in Liaoning Province showcased their outstanding tourism resources.
Magistrate Ma Deyong of Liaoyang County People’s Government in Liaoning Province delivered a resource presentation
A comprehensive signing by the dream team for cross-industry tourism innovation
As the organizer of the 2015 China Cities & Tourism Annual Conference, Dejing International Consulting Group and Huayi Qiming Oriental Warmth (China) Strategy·Resources·Events Agency formed a strategic partnership. Aiming to better integrate resources and share channels within China’s urban real estate and tourism markets, the two parties have joined forces to create the “China Tourism Cross-Industry Innovation Dream Team.”
Elite team makes its debut with inspiring speeches
Millions in high-speed rail ad resources given away via lucky draw
As strategic partners in Dejing’s high-speed rail marketing, Yongda Media and Changda Media strongly supported this conference, preparing two packages of high-value high-speed rail advertising resources to assist in the promotion of city tourism.
“Hospitality Shandong” secured a naming rights deal worth 1.28 million yuan for a Beijing-Shanghai high-speed train from Changda Media Group. “Jiangxi Scenery Is Uniquely Beautiful” received 1.5 million yuan worth of LED screen advertisements at four major Beijing transit hubs from Yongda Media Group.
Beautiful China, “rooted downward, growing upward”—the 2015 China Cities & Tourism Annual Conference presented a new model of cross-industry integration, forged perfect partnerships in the capital market, captured the pulse of an exciting era, and created brilliance.