Recently, the French fashion outdoor brandLafumaonce again announced its collaboration with the Gore-Tex Outdoor Dream Realization event and launched the Hummingbird sub-event, making an undeniable contribution to helping outdoor enthusiasts better experience outdoor activities.
In fact, sinceLafumathe brand2010officially entered the Chinese market at the end of the year, it has been the sponsor of the "Endless Experience" — Gore-Tex Outdoor Dream Realization event for4consecutive years. This consistent collaboration also reflects from one aspect thatLafumathe brand, after entering China, embraced the industry mission of "doing first, profiting later," a sense of purpose that many brands lack.
It is understood thatLafumathe decision to sponsor the Hummingbird sub-event this time was made with unique considerations. Nowadays, whether in professional or casual outdoor settings, photography has become an essential element, with images captured by cameras and smartphones serving as the best medium for outdoor activities.LafumaHaving always advocated fashionable and tasteful outdoor living, vibrant photos align perfectly with this philosophy. It is believed that the Hummingbird sub-event will also become the most stylish highlight of this event.
In fact,Lafumathe collaboration between1990and Gore-Tex has a long history. InLafuma, the two parties jointly launched the firstGore-tex?jacket in the brand’s history, named “Sangar.” The selling price that year was less than150Euros, and200,000units were sold. The successful start of this collaboration laid a solid foundation for future partnerships.LafumaThe collaboration with Gore also extends to the use ofGORE-TEX?andWIND STOPPER?fabrics in a large number of its products, covering multiple product lines such as apparel, footwear, and accessories. Additionally,Lafumahas been jointly developing recyclable fabrics with Gore since the90s, contributing to the reduction of global carbon dioxide and waste. Thanks to these solid foundations, collaboration in mainland China today requires almost no adaptation period.
"Endless Experience" — the Gore-Tex Outdoor Dream Realization event originates from the Simpson-Tilman (Shipton Tilman) Exploration Fund Award. Eric Shipton (Eric Shipton) is hailed by mountaineering historians as the "Uncrowned King of Everest." He discovered the southern route to the summit of Everest and made pioneering expeditions and climbing feats in Africa, India, the Karakoram Range, and Patagonia. To honor Shipton’s exploration philosophy — to climb, explore, and discover the blank spots on the map — the American company Gore established the Simpson-Tilman (Shipton Tilman) Exploration Fund Award. Since2007Since the year 30, Gore has launched the "Endless Experience – The Gore-Tex Outdoor Dream Realization Activity" for the vast community of outdoor sports enthusiasts in China.
The 9th edition of the Gore-Tex Outdoor Dream Realization Activity not only retains the option for outdoor enthusiasts to submit proposals via computer, but also adds a mobile application platform, enabling interaction anytime, anywhere, and enhancing the enjoyment of the outdoors.
To ensure your fun isn’t compromised, good outdoor gear is a must. If you can’t wait for the activity’s awards to be given out, you can also visitLafumathe official Tmall flagship storehttp://lafuma.tmall.com, where you’re sure to find your favoriteLafumaand the latest products co-launched with Gore-Tex. Moreover, to complement this event,Lafuma the Tmall flagship store is offering significant promotional deals onG-TEXproducts.