Blue skies stretch endlessly, green grass spreads far and wide, the heavens are high and clouds vast, the air crisp and fresh…
Its extraordinary vitality, boundless generosity, and resilient yet gentle character leave every visitor enchanted…
This is the Yili Ranch in Inner Mongolia, where the beautiful grassland has nurtured countless lives and selflessly offers all it has to people.
This is also the filming location for the second season of "Dad, Where Are We Going?" and serves as the uniquely advantaged raw material production base for the Yili Group.
On March 17, 2015, with the launch of Yili Ranch’s premium "Zhēnxiān" (Exquisite Pure) ice cream series, a brand-new "All-Natural Journey" offering an intimate encounter with this beautiful grassland was fully unveiled.
(Gwei Lun-mei, together with Yili Group’s Executive President Zhang Jianqiu and other relevant leaders, jointly launched the new "Zhēnxiān" product series)
Savor the Fresh and Rich "Zhēnxiān"
The purity of the grasslands gives birth to the rich freshness of Zhēnxiān.
It is reported that the "Zhēnxiān" series is a brand-new line of ice cream products introduced by Yili Ranch in response to the trend of premium products, and it is also the industry’s first to adopt an 8-hour fresh cream-making process. The so-called fresh cream refers to cream directly separated and extracted from cow's milk. Compared to traditional cream-based ice creams, fresh cream ingredients are of higher quality, more nutritious, and more natural and healthy.
The "Zhēnxiān" series selects premium "golden milk sources," condensing the essence of cow's milk. Only about 7kg of fresh cream can be extracted from every 100kg of milk, and the entire process—from the separation of fresh cream to the pre-mixing stage—is strictly controlled within "8 hours" to ensure the freshness of the ingredients. This results in the "Zhēnxiān" series’ exceptional richness, smoothness, and mellow flavor.
(The "Zhēnxiān" series of ice cream products)
To keep pace with the high-end and segmented development trends in the frozen dessert industry, the "Zhēnxiān" series of ice cream products targets the core demographic of women aged 25–35. This new launch specially includes three cup flavors—"Vanilla," "Cream Walnut," and "Tiramisu"—along with two stick types—"Pure Original" and "Strawberry Love"—to meet consumers' varying tastes and needs. Among them, the "no more than 8-hour fresh cream" process has become the biggest selling point of the Zhēnxiān products.