Classic Itineraries
Documentary — Footage from the Fengning Bashang Grassland, Behind the Scenes of Tracing Chinese Cowboy Culture
(The following text reflects my personal understanding; please forgive and correct any inaccuracies, esteemed seniors.) Before posting this, I would first like to thank Chinese cowboys such as Wild Child Wu Qiang, Brother Lan, and Sister Shao, as well as the members of the Horse Mad Nest Club, including Steamed Bun and fellow equestrian enthusiasts. I also want to express my gratitude to Brother Jeep from Legendary Manor, Brother Dayong from Legendary Bar, AQHA China Representative Mr. An Tao, and all friends who are passionate about cowboy culture and equestrianism for their support of our documentary shoot. Over the years, these esteemed seniors have been dedicated to promoting cowboy culture and equestrian sports in China. As their fan—no, more accurately, their noodle fan (I no longer possess the graceful figure of a true fan)—though I can only look up to them from afar, I remain persistent, following at a distance, sprinting toward the same goalpost. Brother Tan Xu invited me to ride horses together in Idaho, USA this summer, but alas, I can only sigh at his kind invitation. This summer, I plan to promote cowboy culture and equestrian sports among teenagers in several provinces around Beijing, allowing more Chinese youth to learn about equestrianism and cowboy culture.
The 2013 National Mass Mountain Climbing and Fitness Conference will be held in July.
Visiting Tibet has been my dream for many years. Year after year, there were always one reason or another that prevented me from going. This year, I’m over 60—if I don’t go now, I’ll probably regret it for the rest of my life. We made up our minds: no matter how many cars we had, even if it was just our own, my husband and I decided to go. (Luckily, Old Zhang joined us, so in the end we had two cars.) Originally...
People's Daily: Outdoor sports are not about playing with death
Super travel enthusiasts who would sell their cars and houses just to travel. Black Sword, a Chengdu native born in the north. Since 2000, over the course of 13 years, his footsteps have covered 82 countries across all seven continents. Had it not been for his upcoming self-driving trip from Chengdu to Tibet on the 16th, he might have been wandering somewhere in the world. This August, he will also join ...
Lhasa, here I come!! —— A 29-day self-driving Tibet dream trip
Visiting Tibet has been my dream for many years. Year after year, there were always one reason or another that prevented me from going. This year, having just turned 60, I felt that if I didn’t go now, I might regret it for the rest of my life. I made up my mind — no matter how many cars we had, even if it was just our own, my husband and I decided to set off. (Fortunately, Old Zhang joined us, so in the end we had two cars.) Originally...
People's Daily: Outdoor Sports Are Not "Playing with Death"
With the rapid development of China's economy and the continuous improvement of people's living standards, more and more people have taken to outdoor activities such as exploration, mountaineering, and marathons, and they are never tired of them. Among my acquaintances, there is a group of marathon enthusiasts who started with 10-kilometer and half-marathon races, gradually progressing to full marathons and 100-kilometer...
Backpacker Feng Nan traveled across most of China before graduation
The disappointment of graduation, the confusion of job hunting... What would you do in the face of all this? The protagonist of today—a young woman named Feng Nan, only 23 years old—chose to travel alone. Starting from Rizhao, she spent two months traveling through Jinan, Liaocheng, Heze, Zhengzhou, Xi'an, Pingyao, Chengdu, Leshan, Mount Emei...
Lafuma F.X Smart Modular Tech Shoes: Pioneering the Intelligent Era of Footwear
With continuous advancements in technology, consumer demand for smart products has been steadily rising, and industries across the board are placing greater emphasis on the development of intelligent solutions. In 2014, Lafuma officially introduced the FiT (Fashion into Technology) concept, elevating the outdoor brand to one that seamlessly blends fashion with technology. Dedicated to...
2014 Red Bull Parkour Competition Kicks Off – Chongqing Flash Mob Generates Buzz
On March 29, the 2014 "Art in Motion" Red Bull Parkour Competition was launched in the mountain city of Chongqing. On a bustling commercial street filled with people, parkour athletes from across the country unveiled the start of the Red Bull Parkour "Hall of Fame" with an exciting and authentic flash mob. As the highest-level and most generously rewarded professional parkour competition in China, this year’s Red Bull Parkour event will...
Exclusive membership benefits await — enjoy the beauty of April.
"The flowers of the human world fade in April, but peach blossoms begin to bloom in mountain temples." Recently, as temperatures rise and all things come back to life, both ancient and modern people have started longing for the bright spring scenery outside. April, with its blooming flowers and gentle sunshine, is one of the most beautiful seasons of the year. With the Qingming holiday approaching, it’s the perfect time to travel. It’s time for those who’ve been cooped up...
Shaanxi Flavor Memory Recruits Foodie Group: Embark on a Culinary Adventure
Food is the deepest nostalgia in a person’s heart. As we grow up, there are always certain flavors that can only remain in our memories. No matter how many places we’ve been to or how many delicacies we’ve tasted, what we miss the most is the food from our hometown. Because time has imprinted those flavors onto our taste buds. On March 19, 2014, the “Shaanxi Flavor Memory” — a Shaanxi gourmet tasting event, officially kicked off under the auspices of the Shaanxi Provincial Tourism Bureau...
Millions in Sponsorship for Obscure Off-Road Race: Is Niche Marketing Worth It?
From April 4 to April 6, 2014, the 8th Peking University Mountaineering Society Salomon Cup National University Outdoor Skills Competition was successfully held, coinciding with the 25th anniversary of the society. The successful completion of the competition served as a tribute to its 25th anniversary. One of the highlights of this event was the opening act of the ceremony, accompanied by stirring music...
The 8th Sharea Cup National University Outdoor Skills Competition hosted by Peking University's Mountain Eagle Society was a resounding success...
From April 4 to April 6, 2014, the 8th Sharea Cup National University Outdoor Skills Competition, organized by Peking University's Mountain Eagle Society, was successfully held. Coinciding with the 25th anniversary of the society, the competition's success served as a tribute to this milestone. One of the highlights of the event was the opening performance, which kicked off to the rhythm of an exhilarating soundtrack...
2014 I Love the Outdoors, I Protect the Environment – Large-Scale Outdoor Public Environmental Protection Day Event
The Outdoor Environmental Protection Day was initiated in response to the current high popularity of outdoor sports and activities in China, while public awareness of environmental protection still needs continuous improvement. As is well known, with the continuous improvement of people's living standards, the pursuit of a healthy lifestyle has become increasingly strong. Across the country, more and more people who love nature, head out into nature, embrace nature ...
Volunteers wanted for the 2014 Challenge 8-Hour Charity Hiking & Trail Running Event
I want a jump rope!I want a basketballCan we have a ping-pong table? Do you know that these everyday items for urban children are actually luxuries for kids in rural primary schools across central and western China? In 2014, the China Youth Development Foundation's "Challenge 8 Hours" charity hiking and trail running event will set off again to support the construction of "Project Hope Happy Sports Fields" in rural primary schools in central and western China...
The May Day holidays bring the Beijing and Shanghai Midi Festivals closer – the United Nations and Midi Festival to have a close encounter
The 2014 Shanghai Midi Music Festival has been officially scheduled for April 25–27 at Sanjia Port in Pudong, while the China Light • 2014 Yangtze River Midi Music Festival is set to take place as planned during the National Day holiday in October at the same venue. Details about the 2014 Beijing Midi Music Festival venue will also be announced shortly. This year’s Shanghai Midi Music Festival will feature MINI-Tang, UN (United Nations), and Yuan stages...
The Pathfinder Dare to Share campaign kicks off – skin jackets may become this summer’s favorite
Can you get to see Wang Feng just by sharing your photos online? Recently, the “Dare to Share” series of activities launched by Pathfinder has caught the attention of many female netizens. By taking a simple personality test and sharing your photos, you could have the chance to attend a Wang Feng concert! Some netizens joked that Pathfinder deserves to be on the headlines!
Beijing Long-Distance Running Festival to avoid "peeing on the red wall" or launch APP to help locate public toilets
On April 20, the 2014 Beijing International Long-Distance Running Festival will kick off at Tiananmen Square. Last year during the Beijing Marathon, with 35,000 participants and limited portable and public toilets, the sight of many runners relieving themselves against the red walls became a discordant note in the event, drawing widespread attention to the issue of runners "peeing on the red wall." On April 14...
China? The Hwaryong Changbai Mountain Rhododendron International Cultural Tourism Festival
In the beautiful season of blooming rhododendrons, the grand opening of the China·Hwaryong Changbai Mountain Rhododendron International Cultural Tourism Festival has arrived. The cultural tourism festival is scheduled to take place from April 26 to April 28, 2014, in Rhododendron Village, Xicheng Town, Hwaryong City, lasting for three days. This year's cultural tourism festival is hosted by Yanji Department Store Co., Ltd...
Leaves Accompany Me? The 2014 Lafuma Member Club Outdoor Experience Tour Is Coming
In April 2014, the Lafuma Member Club Outdoor Experience Tour officially kicked off. No matter where you go, Lafuma is always your best choice to enjoy the outdoors — this is the message that “Leaves Accompany Me” aims to convey. The well-known French outdoor brand Lafuma is commonly referred to as “Le Fei Ye” in China, hence...
Tujia: A travel style centered around accommodation
As people's lifestyles diversify, so too does the way we travel. Travel is no longer just about eating, drinking, and having fun; enjoying both the experience and the stay has become the new standard. Luo Jun, co-founder and CEO of Tujia.com, stated: Tujia is uncovering a travel style centered around 'accommodation' for travelers...