Classic Itineraries
ZMAX CHAO MAN: Brand Positioning to Create a Benchmark for Mid-Range Hotel Investment
When it comes to boutique specialty hotels, most people still think of luxury brands such as Amanfayun and Banyan Tree, whose prices often range from several thousand to even tens of thousands, deterring the vast majority of consumers. With the development of the consumer market, boutique specialty hotels have become more accessible, and many theme hotels priced around 500 yuan have emerged in the market...
From the birthplace of dreams to the destination of dreams
Dreams are among humanity’s greatest creations. They may not be real, but that doesn’t stop them from taking root and growing in people’s minds. The most essential difference between a dream and an aspiration is this: an aspiration is merely a pleasant imagining of the future, whereas a dream is the driving force that propels you forward for a lifetime. To help dreamers realize their outdoor aspirations, the Gore...
Fire-Maple and Leading Climb Mountaineering Training School have officially become partners.
Fire — the origin of human civilization. The advancement of civilization propels humanity to keep climbing and exploring the unknown. On February 20, 2014, at the ISPO Beijing exhibition, Fire-Maple, China’s leading cookingware brand, and Leading Climb Mountaineering Training School officially became partners. Zeng Shan, principal of Leading Climb School, presented an official plaque to Wang Xi, marketing director of Fire-Maple...
KOLON SPORT Reveals the Latest Endorsement Image of the China-Korea Idol Group EXO
Following the tremendous attention EXO (the Planet Group) garnered across major TV networks during the 2014 Spring Festival Gala, KOLON SPORT has now officially announced its partnership with this China-Korea idol supergroup, EXO. As a top-tier Korean outdoor brand with over 40 years of history, KOLON SPORT’s distinctive and fashionable designs have long been favored by leading Korean entertainers...
New Century Hotels & Resorts Wins Best Premium Hotel Brand Award from People's Daily Online
On the afternoon of February 26, the 2013 People's Travel Awards ceremony, hosted by the Travel Channel of People's Daily Online, was held at the People's Daily headquarters in Beijing. New Century Hotels & Resorts was invited to attend and received the "Best Premium Hotel Brand Award." Only two hotel (groups) nationwide were honored with this award. Last December, People's Daily Online conducted a survey based on topics of concern to the industry and travelers following the enactment of China's first...
Over ten universities offer equestrian programs; Wuhan Business College compiles equestrian textbooks
As the most successful and all-encompassing equestrian event in the Southern Hemisphere, covering all aspects of equestrian sports and the horse industry, the New Zealand National Horse Show will be held from March 18 to March 24, 2014. The New Zealand National Horse Show has been officially included in the FEI (International Equestrian Federation) Nations Cup series. The event will feature 2,600 horses and 190...
Travel the world following the little golden Oscar statue
The 86th Academy Awards has come to a close, with The Beautiful City (La Grande Bellezza) taking home the Best Foreign Language Film award. Nominated films such as The Hunt and The Broken Circle Breakdown also received widespread acclaim. These films all share one thing in common: stunning filming locations. After the awards ceremony, these cities are likely to become popular travel destinations. We’ve selected a collection of breathtaking images from these film locations on the travel channel of Huaban.com.
Showdown: In-depth Test Drive of the New ASX and Encore
In the bustling city, a suitable residence serves as an incubator where strivers weave their dreams. Primus Apartments offers just such a fashionable and comfortable haven for urban elites. As China’s first rental-based white-collar apartment brand, Primus successfully operated its CBD location for a full year before expanding to the 798 Art District...
Charming Shanxi: Gypsum Mountain Shows Love on Learn from Lei Feng Day
March 5th marked the 51st Learn from Lei Feng Memorial Day, with activities held across the country to honor the spirit of Lei Feng. Shanxi’s Gypsum Mountain Scenic Area also organized a series of themed events centered on "promoting youth spirit and giving back to society," putting the Lei Feng spirit into action through concrete deeds. Gypsum Mountain Scenic Area Learn from Lei Feng Volunteer Service Promotion Booth The Gypsum Mountain Scenic Area combined...
The Goer Seven-Year Handbook Released, Documenting the Fulfillment of Outdoor Dreams Over the Years
Those years—just three simple words, yet always carrying memories that run deep. What happened in those years? What was missed? And what was achieved? On February 19th, the 2014 Beijing ISPO Expo was held at the China National Convention Center, with numerous renowned domestic and international outdoor brands attending the exhibition...
Gore helps traveler A'She explore the world’s largest mirror
The azure sky and the endless 'mirror' surface blend and reflect into one, merging the entire world into a boundless whole. One female teammate gently played the guqin in this boundless expanse, each note seemingly drifting between heaven and earth—an awe-inspiring beauty. This isn't someone's imagination or a dream narrative...
Wild Snow China March 27 – Sharing China’s Most Beautiful Powder Snow
From Chongli to Snow Town to Kanas, we’re searching for China’s most beautiful powder snow. The Wild Snow China 2013–2014 ski season sharing salon event is scheduled for 7:30 to 9:30 PM on Thursday, March 27, 2014, at Niupijiatang, Ground Floor, Huguo Xintiandi, Beijing. The "Wild Snow China" project, supported by the American outdoor apparel brand Outdoor Research...
Spring Festival Gala star Xiaocaqi joins Taizhou Fengcheng River Peach Blossom Festival
In early spring, the peach blossoms in the peach orchard along Taizhou's Fengcheng River in Jiangsu are in full, vibrant bloom. On March 30, Spring Festival Gala star Xiaocaqi will also transform into the "Peach Blossom Fairy" and appear at the opening ceremony of the Taizhou Fengcheng River Peach Blossom Festival!If you’re a fan of Xiaocaqi, you definitely won’t want to miss it!On March 30, not only will Xiaocaqi make an appearance, but there will also be...
China’s Outdoor Gear Awards: A Showdown in the Capital
In early spring 2014, the results of the fifth China Outdoor Gear Awards, known as the barometer of China’s outdoor industry, were announced. This high-level showdown in the outdoor sector featured 41 renowned domestic and international outdoor brands, showcasing 101 of the latest outdoor gear items available for sale in China. The top “fighters” selected from various “schools” ...
VAUDE Manifesto 2014 New Concept: See How Gear Takes Outdoor Adventures to the Extreme
In spring and summer 2014, VAUDE’s new products were launched successively. While continuing to emphasize environmental sustainability, VAUDE introduced the new concept of “taking it to the extreme,” sharing everyone’s ultimate pursuit in outdoor activities and showcasing the brand’s years-long dedication to perfecting its products. The VAUDE professional 2.5-layer hardshell jacket, from its detailed design...
LEMON International customizes your health and travel
According to a report by the UK's Daily Mail on March 25, Jamie Andrew, a 44-year-old mountaineering enthusiast from the UK who loves nails, lost all four limbs in a blizzard while climbing the Alps. However, undeterred by the challenges, Andrew intends to climb the Matterhorn, which stands at approximately 14,692 feet (about 4,478 meters)...
The 2014 Challenge 8-Hour Charity Hiking Event Officially Launched
Recently, the 2014 Challenge 8-Hour Charity Hiking Event, jointly organized by the China Youth Development Foundation and co-hosted by the Beijing Mentougou District Sports Bureau and Zhaitang Town People's Government, was officially launched. This year’s event will take place on June 21, 2014, in the picturesque Zhaitang Town of Mentougou District, Beijing. At that time, individuals, families, companies, and NGO groups from all over the country...
Easypass Takes You on a Journey — The All-Network smartphones Become the New Favorite
On March 26, accompanied by a grand launch ceremony, the "Easypass Takes You on a Journey" event, hosted by China Telecom and strategically supported by Sina.com, Netease Free Travel, Sohu Video, LeTV Video, and specially supported by Costa Cruise Group, Lechuanghui, Difeng Tea, Samsung Electronics, and Zhejiang Hecheng Bin’ao, officially kicked off...
My car’s black box — the Mio MiVue 368 dash cam
Mio is a global leader in dash cams, GPS navigators, and navigation software, having won multiple international product awards over the past decade. Its dash cam products also enjoy a strong reputation in the industry. The Mio MiVue 368 dash cam is the flagship model launched with great emphasis by Mio in 2013. Its goal is to...
DIY——Rope Protector
A rope protector—many people might not know what it is because it goes by different names, has various shapes, and serves slightly different purposes. So whether you understand it or not, know about it or not, I’ll just call it a rope protector. A rope protector is a protective pad we use in cave exploration to prevent rope abrasion, hence the short name "rope protector." ...