MOVE-XO Dynamic Dance Moves Launched Globally
Following the tremendous attention EXO (the Planet Group) garnered across major TV networks during the 2014 Spring Festival Gala, KOLON SPORT has now officially announced its partnership with this China-Korea idol supergroup, EXO. As a top-tier Korean outdoor brand with over 40 years of history, KOLON SPORT’s distinctive and fashionable designs have long been favored by leading Korean entertainers, and EXO is also a fan of KOLON SPORT. This time, KOLON SPORT has signed all 12 members of EXO as brand ambassadors in both China and Korea, leveraging the current prevailing "Korean wave" to join forces and further expand the brand's fashionable and trendy image in the Chinese market.
Previously, in 2013, KOLON SPORT had first signed with EXO-K to endorse their classic winter down jackets for the season in Korea, which were widely loved. EXO’s persistent and tireless spirit of hard work perfectly aligns with the driving force behind KOLON SPORT’s brand development, while the handsome images of the 12 young men complement KOLON SPORT’s fashion-forward designs that integrate professional functionality. The rising “new planet” EXO from an unknown world perfectly heralds the brilliant future of KOLON SPORT’s brand development in 2014.
To commemorate the collaboration with the idol supergroup EXO, KOLON SPORT is now officially launching the EXO-customized “MOVE” lightweight outdoor sports shoes. These outdoor shoes come in unisex styles, suitable for outdoor hiking, trekking, mountaineering, and other outdoor activities. Most importantly, the shoe line offers 8 colors favored by the group members, definitely meeting various color-matching needs for outdoor leisure.
In the latest KOLON SPORT advertisement specially made for these shoes, the EXO members are divided into “Red” and “Blue” teams, showing off dazzling dance battles—handsome and playful—as they compete for the affection of a fresh-faced girl portrayed by actress Nam Bo-ra. It is reported that KOLON SPORT’s official website will further release exciting behind-the-scenes footage of this dance battle and launch a dance battle contest for the general public in mid-March. Stay tuned to KOLON SPORT’s official channels for more details.
Visit the KOLON SPORT official website to watch the customized EXO dance battle video right now:
http://www.kolonsport.cn/collection/video/13
Introduction to the EXO-Customized Outdoor Sports Shoes – MOVE
The MOVE-XO customized outdoor sports shoes are unisex and suitable for outdoor hiking, trekking, mountaineering, and other outdoor activities. They come in 8 colors favored by the EXO members, meeting various color-matching needs for outdoor leisure.
Official Price: RMB 990
- Ergonomic design significantly reduces muscle fatigue and ensures leg comfort during long hikes;
- BLUE SOLE outsole offers both durability and excellent grip;
- The heel features a three-dimensional fixed ring support, along with an ultra-light midsole to ensure wearing comfort;
- Ortholite insole provides breathability and odor control.