Last December, People's Daily Online launched the "2013 People's Travel Awards – The New Era of Tourism Law: Service, Integrity, and Win-Win" selection event, focusing on issues of concern to the industry and travelers after the introduction of China's first "Tourism Law." Following one month of online voting by netizens nationwide and one week of expert judging, eight major awards were presented, along with 37 winning tourism organizations. These included Best Premium Hotel Brand, Best Business Hotel Brand, Best Cruise Service Award, Best Tourism Agency, Best Airline Service Award, Best Overseas Tourism Bureau, Best Tourism Service Award, and Best Online Travel Service Provider.
It is understood that the selection aimed to regulate the tourism market order, improve service quality, and identify the most trustworthy and brand-valuable tourism enterprises and institutions, encouraging honest operations across the industry. The goal was to guide tourism businesses and professionals toward fostering a culture of integrity. For 26 years, through all challenges, New Century Hotels & Resorts has remained committed to and practiced the principle of "providing guests with a perfect blend of Eastern culture and international standards." As a representative of premium domestic hotel brands, the group consistently delivers high-quality services, drives innovation, and leads the healthy development of China’s own hotel branding—culminating in the prestigious "Best Premium Hotel Brand Award."
New Century Hotels & Resorts is the largest privately-owned high-end hotel chain in China, ranking second among the largest hotel groups in China and among the global Top 100 hotel groups. Its portfolio includes five product lines: "New Century Grand," "New Century Resort," "New Century Hotel," "New Century Mandarine Plaza," and New Century cultural theme hotels. Currently, the company manages or has contracts for 150 hotels with over 40,000 rooms in total, located across 25 provinces, autonomous regions, and municipalities in China, as well as in Frankfurt, Germany.
Additionally, the awards ceremony featured a roundtable forum on the theme of "Smart Tourism," inviting leading and exemplary smart tourism cities, scenic spots, hotels, and enterprises to share practical achievements in smart tourism, showcasing its advanced features and humanized services. New Century Hotels & Resorts participated in the thematic roundtable discussion. The forum responded to the 2014 theme of the National Tourism Administration — "Year of Smart Tourism" — enhancing connections between tourism administrations, well-known tourism enterprises, institutions, and the channel, and supporting business growth.