Image caption: Exterior of ZMAX CHAO MAN Hotel
Backed by Strong Group Support
If today is all about who your “parent” is, then having a strong backer means you’ll never worry. The “daddy” behind ZMAX CHAO MAN is absolutely top-tier.
First, let’s talk about the funding sources of Plateno Hotels Group — The Carlyle Group, Sequoia Capital, and Actis, these three giants have invested in domestic projects such as Pacific Insurance, New Century Tourism, New World Education Group, Alibaba, and JD.com. Each is a first-class investment “expert.” Such a solid foundation has laid a deep groundwork for the rapid expansion of ZMAX CHAO MAN.
Next, let’s look at the technical advantages of Plateno Hotels Group — the “Central Guest Source Distribution System + Central Procurement System + Financial Reporting System + Travel Management System,” all working seamlessly together.
Next, focusing on the guest source channels, ZMAX CHAO MAN Hotels share the mature membership system of 70 million members from Plateno Hotels Group; fully integrate five convenient booking methods including: online booking, phone booking, mobile touchscreen, WeChat booking, and mobile app; leverage third-party premium channels such as Ctrip, Elong, and Qunar for development; and ally with partners like China Southern Airlines, China Merchants Bank, QQ, Minsheng Bank, and China Eastern Airlines, combining practical sales with online marketing to make friends widely and attract more guests.
With such a powerful group behind it, coupled with ZMAX CHAO MAN Hotel’s unique market positioning and innovative operational advantages, ZMAX CHAO MAN Hotel aims to develop over 200 franchised stores within three years.
Creating a Benchmark for Mid-Range Hotel Investment
Since its establishment, ZMAX CHAO MAN Hotel has been drawing attention within the industry. In December 2013, at the brand launch and investor conference held in Beijing, it signed contracts with 13 partners in one go, shaking the industry. In just six months since the founding of ZMAX CHAO MAN Hotel, it had already signed contracts with 24 partners, with the first hotel expected to open in Zhengzhou in April this year.
Li Honggang, President of ZMAX CHAO MAN Hotel, said in an interview that achieving such impressive results in such a short time is due to the distinctive brand personality of ZMAX CHAO MAN, creating the city’s most FUN themed social hotel for young consumers who are bold, reject constraints, and full of individuality. This differentiated brand concept has allowed ZMAX to stand out among many brands and gain recognition from investors.
Image caption: Li Honggang, Founder and President of ZMAX CHAO MAN Hotel
Free socializing, ultimate design, and smart technology surround the lifestyle at ZMAX CHAO MAN Hotel. Its features include the “city’s trendiest party hub ZOLO Soul Hall,” “full smart surround technology,” “cloud-feel comfortable sleep system,” and “charming fragrance bathing system,” providing fashion-savvy business elites, new elite families, and trendsetting E-geners with an interactive space full of surprises and fun.
Among them, the “cloud-feel comfortable sleep system” offers bedding as soft as clouds, giving the skin the gentlest and most tender touch, allowing guests to effortlessly indulge in a dreamy and deeply comforting sleep experience in a serene space.
Image caption: Guest room of ZMAX CHAO MAN Hotel
The “city’s trendiest party hub ZOLO Soul Hall” combines check-in reception, business discussions, leisure breaks, and a social bar, featuring a 60-inch social electronic screen where guests can check in, check into their rooms, host parties, explore, share photos, and enjoy happiness. It promotes creative parties, with various games and events that fully utilize guests’ fragmented time at the hotel.
Image caption: ZOLO Soul Hall of ZMAX CHAO MAN Hotel
The “limitless charm fragrance care system,” infused with mysterious pheromone elements, perfectly blends natural essential scents with fruity essences, instantly highlighting a refreshing and alluring charm that expands the social magnetism.
The “hotel full smart surround technology” offers “triple control” — extremely convenient smart check-in/out, ultra-fast smart-sensing rooms, and super-cool smart remote controls. With just a mobile phone or tablet, guests can control everything in the room and easily enjoy Z-LIFE.
These four elements create the unique characteristics of ZMAX. ZMAX CHAO MAN Hotel is the “most FUN hotel in the city,” the birthplace of trendy living, and a benchmark for mid-range brand hotel investment.
Ultimate Experience, Positioning in the Mid-Range Brand Market
The price range acceptable to China’s mainstream hotel consumer group is 300–600 yuan. ZMAX CHAO MAN encourages rational consumption, advocating reasonable spending to pursue life experiences and improve quality of life. As a mid-range brand hotel with a fashionable social theme, the average room rate of ZMAX CHAO MAN is between 300–600 yuan. While meeting customers’ needs for quality and comfort, it also focuses on their spiritual enjoyment. Through cost-effective operations, it avoids overcharging consumers, offering higher cost-performance mid-range (four-star) hotel products and services. With a “great value and flexible” pricing strategy, it delivers dual satisfaction of sensory experience and emotional perception with high-quality hotel services.
As a hotel, its investment returns naturally depend on room income. ZMAX CHAO MAN Hotel, with an average room price aligned with the expectations of the mainstream consumer group, ensures steadily growing room revenue through strong combined marketing and brand marketing strategies. In the future, 80% of ZMAX CHAO MAN Hotel’s earnings will come from this. What truly distinguishes ZMAX CHAO MAN Hotel from others and provides the most dynamic, potential, and elastic investment return space is the ZOLO Soul Hall. While providing customers with ultimate accommodation experiences such as the “cloud-feel comfortable sleep system,” its innovative lobby — the ZOLO Soul Hall — serves as a hub of popularity and is the essence of the ZMAX CHAO MAN brand’s “fashion · social · carefree lifestyle” philosophy, setting the benchmark for the “city’s most FUN hotel.” Its huge investment innovation lies in — value-added popularity. Similar to tried-and-true talent shows, it brings together the most daring, needy, knowledgeable, and trendy consumer group — young people aged 25 to 40 — through a platform and by seeking psychological resonance. It creates consumer demand, stimulates buying psychology, and fulfills consumer desires. This keeps hotel foot traffic flowing like a living stream — continuous and vibrant. With the same operating area (500㎡), different operating models (rooms + Soul Hall), the ZOLO Soul Hall’s revenue driven by popularity far exceeds that of rooms with the same foundation. ZMAX CHAO MAN Hotel sets the return expectation for this portion at 15%, but in an increasingly quality- and experience-driven consumption environment, this ratio is expected to rise significantly. Another 5% of ZMAX CHAO MAN Hotel’s innovative income comes from the sale of art pieces and custom toiletry kits; by sourcing artworks developed in collaboration with national art academies and customizing exquisite toiletry and cosmetic kits for members, it boosts hotel operational benefits.
With its distinctive brand positioning, innovative operating model, refined hardware facilities, considerate hotel services, and ultimate experiences inside and out, ZMAX CHAO MAN is becoming a benchmark for mid-range hotel investment.