Across the vast icy wilderness, the explorers' slow yet steady footsteps leave behind a trail of dream-chasing footprints in the snow. A bronze plaque heavy with historical significance ushers in the prelude to the seven-year review video of the "Endless Experience – The GorTex Outdoor Dreams Come True" campaign. Stunning figures, unforgettable images, and beaming faces full of positive dream-chasing energy—all condensed into this one minute and fifteen seconds. At the 8th China Outdoor Golden Rhino Awards Ceremony, the screening of the seven-year review video of the "Endless Experience – The GorTex Outdoor Dreams Come True" campaign became a highlight of the event and also signaled that the countdown to the new edition has begun.
Johnson Cheung, General Manager of the Apparel Division of Gore China, introduces the new edition of the "Endless Experience – The GorTex Outdoor Dreams Come True" campaign at the Golden Rhino Awards
Since 2007, Gore has launched the "Endless Experience – The GorTex Outdoor Dreams Come True" campaign for outdoor sports enthusiasts across China. Over the past seven years, through this campaign, Gore has collected outstanding travel plans that align with the expedition philosophy of Simpson and Telman, adhered to a positive and healthy outdoor philosophy, and provided top-tier Gore-Tex equipment and funding support to help Chinese outdoor enthusiasts realize their outdoor dreams. As of 2013, the campaign had received a total of 24,240 outstanding travel plans, helped 30 champion teams fulfill their dreams, and attracted participation from over 460,000 people. The footprints of these dreams have spread all over China and even reached beyond the country’s borders.
Dreams know no bounds. Now, the eighth edition of the campaign will make its fresh debut in March. As in previous years, the GorTex brand will provide funding support for the champion team, while its partners—BLACK YAK® (Blaeak Yak), NORTHLAND, KOLON SPORT, The North Face®, Subaru, and OZARK GEAR—will sponsor the teams respectively.
To allow more outdoor enthusiasts to participate in the campaign and seize the opportunity to realize their dreams and experience the boundless charm of outdoor sports, since 2011, the campaign has introduced multi-platform entry points, enabling consumers to apply through platforms other than the official Gore website. In 2014, Gore will collaborate with well-known industry websites to establish five major application platforms: Sina, 8264, Lvyehu (Green Field), Nongfeng (Hummingbird), and Ika. While creating broad application channels, these platforms will also cater to the diverse interests of outdoor enthusiasts and allow participants to meet others who share their passions on these platforms.
The dream collection is divided into five categories based on consumer needs: Professional Mountaineering, Wilderness Trekking, Outdoor Hiking, Outdoor Photography, and Self-Driving Adventure. Whether you are a professional outdoor athlete, a seasoned enthusiast, or just a hobbyist—as long as you have an outdoor dream, you can sign up via the official Gore website or any of the five campaign sub-platforms, select your category, and submit your travel plan.
It is worth mentioning that the eighth edition introduces a new "New Explorers’ Dream Destination" voting segment. For the majority of outdoor enthusiasts who may not be adept at crafting travel plans, simply voting for your desired destination and sharing the origin of your dream offers a chance to join an eight-person exploration team led by professional mentors, venturing to the most dreamed-about destinations and fulfilling your own outdoor dreams. Aside from the main site, users can also participate in the "New Explorers’ Dream Destination" voting on the various sub-platforms. The selection process for champion plans builds on previous editions’ rules, incorporating mentor recommendations and online public voting to determine the shortlisted proposals, enabling broader participation in the campaign.