In April 2014, the Lafuma Member Club Outdoor Experience Tour officially kicked off. No matter where you go, Lafuma is always your best choice to enjoy the outdoors — this is the message that “Leaves Accompany Me” aims to convey.
The renowned French outdoor brand Lafuma is commonly known as “Le Fei Ye” in China, so its fans often refer to themselves as “Leaf Fans.” The Member Club Outdoor Experience Tour series has always been beloved by Leaf Fans. This year’s event will span ten months and cover five major cities: Beijing, Shanghai, Shenyang, Xi'an, and Changchun. Six member activities featuring a variety of outdoor programs such as hiking, trekking, cross-country travel, photography, stream tracing, picnicking, and barbecuing are gearing up. In April at the Beijing stop, touch the breath of spring; in May at the Shanghai stop, enjoy nature’s bounty; in June at the Shenyang stop, savor the beauty of mountains and rivers; in September at the Xi'an stop, revel in the midst of landscapes; in October at the Beijing stop, admire the magnificent red leaves; in November at the Changchun stop, embrace the snowy kingdom.
It is reported that this year’s “Leaves Accompany Me? Lafuma Member Club Outdoor Experience Tour” Beijing stop will be held on April 26th at the beautiful Baihua Mountain. Baihua Mountain is a forest ecosystem-type nature reserve located in Qingshui Town, Mentougou District. It is currently the largest nature reserve in Beijing in terms of area for higher plants and rare wildlife, boasting abundant flora and fauna resources, and is known as the “Natural Zoo and Botanical Garden of North China.” Meanwhile, Baihua Mountain is also the third highest peak in the Beijing area. Observe the stone seas, listen to the waterfalls, and feel the harmony of nature; wander among the sea of flowers, enjoy a picnic barbecue, and breathe in the fresh air — a truly unique experience.
Last year, Lafuma led Leaf Fans to uncover the mysteries of Beijing’s Taoyuanxiangu Valley and take in the scenic beauty of Changchun’s Zhuque Mountain. This year, Lafuma will take you through the splendor of spring, the fashion of summer, the elegance of autumn, and the wonder of winter. Travel across the country all year round and experience different charms. Of course, as a French outdoor brand with a long history, Lafuma will uphold the philosophy of “living in harmony with nature,” encouraging its “Leaf Fans” to enjoy nature while also contributing to environmental protection around them. Gratitude for the magical experiences nature offers and giving back to nature with humanity’s unchanging childlike heart will always be the spiritual core of the Lafuma Member Club Outdoor Experience Tour.
While promoting the endless Alpine spirit, Lafuma will lead the new trend of outdoor living, organically integrating outdoor sports with daily life, turning every ordinary day into a moment of close embrace with nature. Lafuma also hopes that through the “Leaves Accompany Me? Lafuma Member Club Outdoor Experience Tour,” more friends who share the same values can get to know each other and journey together.
The recruitment for the Beijing stop is now fully underway. Lafuma brand members can sign up for this event by making a one-time purchase of 2,480 yuan or more either at offline stores or at the Lafuma Tmall official flagship store (lafuma.tmall.com), or by purchasing two products (excluding accessories) including a pair of shoes. Event recruitment limit: 40 people (limited spots, first come, first served). Follow Lafuma’s official Weibo (Sina) and Lafuma’s official WeChat (WeChat ID: Lafuma) to learn more about the “Leaves Accompany Me? 2014 Lafuma Member Club Outdoor Experience Tour,” and discover other exciting activities waiting for your participation. Contact number: 010-51208812, Ms. Piao.