(Image source: Pathfinder official website)
According to Pathfinder’s official website, the “Dare to Share” campaign is divided into three series: “Bravely Share Your Shine,” “Dare to Share – Besties’ Butterfly Journey,” and “Dare to Share – Amazon Adventure Together.” As the opening of the series, “Bravely Share Your Shine” targets women who are trying outdoor activities for the first time. It creates a unique “Butterfly Language Identity” for them based on elements like star signs, blood types, and hobbies, and encourages participants to bravely share their photos via Weibo. With a simple participation method, activity elements closely related to women, and the appeal of prize sponsor Wang Feng, the event quickly surpassed 10,000 participants shortly after launch.
Notably, in addition to tickets to Wang Feng’s concert, the prizes for the “Dare to Share” campaign also include Pathfinder’s March-launched Butterfly Shadow Skin Jacket and several discount coupons. It turns out that the seemingly lightweight and simple Butterfly Shadow Skin Jacket has an impressive backstory — its fabric is designed to mimic the scale structure of sunset butterflies, making it a formidable opponent against UV rays. The TiEF SKIN fabric boasts an UPF value of 40+, offering excellent protection from ultraviolet radiation.
If the Pathfinder “Dare to Share” series is aimed at generating buzz for the Butterfly Shadow Skin Jacket, then joining
(Image shows Pathfinder’s 2014 spring/summer new skin jacket)
According to a seasoned female outdoor enthusiast, what attracted her most to the Butterfly Shadow Skin Jacket is its dual-layer sun protection. First, the inner layer of the jacket is specially treated with a sun-blocking moisture-conducting coating. Even after multiple washes, the sun protection effect does not diminish, thereby enhancing the fabric’s long-term ability to block UV rays from within. Beyond its excellent sun protection capabilities, the Butterfly Shadow Skin Jacket comes in a variety of bright, eye-catching colors. Wearing such a jacket in the scorching summer is both fashionable and protective – truly killing two birds with one stone. The reporter also observed that thanks to the use of innovative technology and creative design, the skin jackets come in various styles and price points to suit the purchasing needs of different age groups and genders. It seems that Pathfinder is gearing up for a “Summer UV Defense Battle” before peak summer, aiming to make the Butterfly Shadow Skin Jacket a new must-have sun protection item for women through the “Dare to Share” campaign.
As April arrives and the weather warms up, people's enthusiasm for fitness gradually rises. While sunny days create favorable conditions for outdoor sports, focusing solely on exercise while neglecting sun protection can, at best, lead to melanin deposits in the skin, and at worst, cause sunburn. Therefore, summer sun protection should start early and begin with professional sun protection tools, such as sunscreen, umbrellas, and sun hats. The addition of Pathfinder’s Butterfly Shadow Skin Jacket might encourage young women to “ditch the cream for the jacket,” freeing themselves from bulky sun protection gear and easily embracing summer. As the product’s slogan goes: “Dare to Share, Let Your Heart Breathe.”