"How new media portals can capture the mobile internet," "Credibility is the foundation of survival for new media," "The path of innovation for local new media portals," "How new media can align with capital markets," and "Inspiration from mobile leaders for new media" — these are all current focal issues in the new media landscape. As China's internet industry enters a new phase of rapid development, major new media portals are facing new opportunities and challenges.
On April 17, the 2015 China E-commerce New Media Portal Conference, themed "Innovation and Transformation," will be held at the Beijing Media Center. The conference is expected to be a grand event, with over 1,000 attendees including leaders from media regulatory authorities at all levels, new media portal executives, new media experts, local new media portal leaders, and venture capitalists focused on new media.
Photo 2015 China E-commerce New Media Portal Conference
China's mobile internet users have surpassed traditional PC internet users. According to the June 2014 CNNIC report, as of December 2014, the number of mobile internet users in China reached 557 million, an increase of 56.72 million from 2013, accounting for 85.8% of all internet users. This means the potential of China's mobile internet industry is enormous, and new media portals need to innovate and transform.
Against this trend, if new media portals fail to learn how to promote their brands, showcase their products and services on mobile smart terminals, or consciously build a marketing platform that integrates mobile internet features, they will miss out on huge market opportunities and are bound to be left behind by the mobile internet wave. Only by making good use of new media, adhering to the purpose of guiding public opinion and focusing on the audience, can they adapt to the times and better disseminate positive energy.
The internet is evolving rapidly, and the development of new media portals also faces many opportunities and challenges. At this crucial time, the timely convening of the China New Media Portal Conference focuses on discussing major topics such as business model innovation for new media portals, technological innovation in new media, and how new media portals can integrate with capital markets. It aims to help domestic new media portal websites overcome development challenges and explore new futures. For more information or to attend, visit www.cnnewmedia.org or contact the conference organizing committee at 010-68200718.