On March 15, International Consumer Rights Day, Xinxin Travel Network, a well-known online travel platform based in Xiamen, actively responded to the joint initiative of the provincial Administration for Industry and Commerce and the Provincial Consumer Council by officially joining the Fujian E-commerce Integrity Alliance. It became one of the first 13 e-commerce companies to provide standardized and integrity-based business services.
Xinxin Travel Joins Fujian E-commerce Integrity Alliance
Founded in 2009, Xinxin Travel Network is an Internet technology development company dedicated to helping tourism enterprises go online and providing comprehensive tourism information technology solutions for the industry. Its main operations include the travel B2C platform system "Xinxin Travel" (www.cncn.com) and the travel B2B platform system "Xinxin Lvtong" (www.cncn.net). By integrating these two platforms across the tourism supply chain, Xinxin Travel in Xiamen has built the only B2B2C platform in China that combines online storefronts, online customer acquisition, and peer procurement and distribution.
Since its launch in 2009, Xinxin Travel has been committed to providing the highest quality services to travel agencies, backed by efficient technical support and powerful professional features. Through continuous efforts and achievements, Xinxin Travel has successfully formed close and mutually beneficial partnerships with over 80,000 travel agencies nationwide, establishing China’s largest travel agency alliance. It effectively provides comprehensive travel solutions for tourists and has gained widespread recognition and praise from the public. Currently, Xinxin Travel boasts the largest alliance of travel agency information in China, the largest travel product database, and a network of travel portals in 395 tier-one cities across the nation, offering the most detailed travel information services for all prefecture-level cities and above in China.
In recent years, due to the virtual, open, and cross-regional nature of the Internet, the online travel industry has encountered various forms of integrity and service issues during its development, such as false advertising, hidden fees, and unfulfilled promises, which have seriously harmed the legitimate rights of many consumers. At the same time, intense competition among peers in the online travel industry has also led to numerous issues of malicious competition, such as smearing competitors or engaging in price wars at the expense of service quality. These behaviors not only undermine the original market rules of the tourism industry, worsening market order, but also make it difficult for consumers to choose reliable online travel service platforms.
Clearly, dishonest business practices and low-quality services are common enemies for online travel companies striving to lead the healthy development of the industry. To effectively combat malpractices in the online travel sector, it is essential for relevant government departments to strengthen supervision and penalties. At the same time, online travel companies must establish management and operational measures rooted in integrity and aimed at genuinely improving service quality, thereby setting benchmarks and examples for the entire online travel industry.
By joining the Fujian E-commerce Integrity Alliance, Xinxin Travel Network demonstrates its determination and confidence to uphold integrity in business moving forward. It also marks recognition by regulatory authorities of Xinxin Travel's consistent commitment to integrity since its inception. Within the B2B2C ecosystem constructed by Xinxin Travel, robust integrity safeguards are in place for both interactions among tourism peers and services provided to travelers.
Xinxin Travel’s Online Travel Agency Launches Tourist Protection Plan
On the B2B transaction side, leveraging Xinxin Travel’s vast distributor network and the transparent pricing on its distribution platform, the bargaining power of small and medium-sized travel agencies is significantly enhanced. Regardless of distributor size, all can enjoy supplier prices that are highly competitive in the market. As a trading platform, Xinxin Lvtong further capitalizes on its integrity advantages to resolve common issues in the tourism sector, such as triangular debts and bad debt ratios, for its platform members. It focuses on building the Xinxin Lvtong Peer Credit System, using mutual evaluations between parties as the basis for concluding transactions and distributing funds. It also offers financial and credit-guaranteed transactions to completely resolve integrity issues between suppliers and buyers, effectively protecting the interests of both sides and creating an open, fair, and just integrity-based trading platform.
For C-end tourist services, Xinxin Travel ensures high-quality and stringent service management throughout the entire process before, during, and after booking. Before booking, Xinxin Travel rigorously verifies the identity of travel agencies to ensure 100% legal compliance and strictly adheres to the regulations of the Tourism Law and travel contract agreements to guarantee product and service quality. During booking, Xinxin Travel provides free consultations throughout the process and has established a 50 million RMB travel protection fund to ensure the security of tourists’ funds. After booking, contracts and invoices are provided in strict accordance with the Tourism Law, while modifications and cancellations are supported. Should disputes arise between tourists and travel agencies during the trip and no resolution is reached through negotiation, tourists can apply for rights protection online, ensuring their legal rights and interests are fully protected.