Share industry insights, gauge market trends—ISPO’s fifteen years of DOing it together with you

Share industry insights, gauge market trends,ISPOfifteen years with youDO

Driven by passion, we go all out—for our love and pursuit of sports have made us fearless of the cold as we gather once again,2019year1month16-19day,ISPO Beijing 2019—the 15th Asia Outdoor & Sports Trade Show reopened at the China International Exhibition Center (New Venue) in the capital city of Beijing, with50,000square meters of exhibition space welcoming40,000plus industry professionals and sports enthusiasts to explore the latest products and technologies from over20countries and more than500exhibitors representing700brands.

 ISPO Beijing 2019Introducing the concept ofB2B2KOL, we gathered sports enthusiasts, industry opinion leaders, and professional players, while integrating physical retail, online shopping, and e-commerce channels. Through an online appointment platform and on-sitemulti-channel matchmaking meetings, we built communication bridges between exhibitors andVIPbuyers, creating more opportunities for face-to-face interaction. Via numerous one-on-one meetings, we facilitated targeted sourcing, procurement, supplier development, and the accumulation of diverse collaborative resources.

ISPONot only does it build a trade negotiation bridge between buyers and sellers in the sports goods industry, but it also provides an exchange platform to promote industry development. In addition to exhibitor displays and emerging technologies, the event also featured five forums and three special exhibition zones, discussing hot topics such as the lightweight trend in the sports industry, winter sports and snow industry development, sports fashion trends, training, and rehabilitation.

For13consecutive years dedicated to broadening horizons in the snow sports community, the annual highlight of the winter sports industry—the Asia-Pacific Snow Industry Forum (APSC),2019will focus on topics such as ski resort planning and construction, the development history of indoor ski resorts, and the cross-industry “snow+” industry, using domestic and international case studies to spotlight personalized ski resort operations. Meanwhile,the Asia-Pacific Snow Industry Forum—Technical Sub-forumwill concentrate on industry technology and safety. The forum aims to develop into a dual training program on ski resort management and ski resort technology for decision-makers in China’s ski industry, enabling continuous optimization and industrial upgrading of Chinese ski resorts to draw closer to global standards.

TheISPOSports Industry Forum, which consistently pays attention to industry needs, willThe forum focuses on exploring the concept of "lightweight sports industry" from two dimensions: "digitalization" and "servitization." It brings together leading industry voices from both China and abroad, closely following industry trends and providing in-depth analysis of domestic and international business cases. Core topics such as resource integration and operational management will be thoroughly discussed.

ISPOHaving long collaborated with internationally renowned trend research institutions, we have meticulously createdChina Sports Trend Forum,which will serve as a platform for sports fashion professionals—including designers and product managers—to access sports trend insights. It will reinterpret2020/21the annual autumn/and winter functional textile trends and color cards, offering a fashionable perspective on sports design, forecasting future innovations and changes in the sports fashion industry, supporting local design, and broadening the horizons of product managers and designers.

Providing athletes with scientific training guidance, theSports Training and Rehabilitation Forumwill gather resources from various sectors including sports training brands, event organizers, medical and rehabilitation institutions, and core runners to discuss how to enhance athletic performance, prevent injuries, and support rehabilitation.

The Bundesliga powerhouse makes a grand appearance at theInternational Football Forum,where it will analyze the development concept of youth football driven by collaborations such as football academies. It will also introduce brand positioning, target audiences, multi-party cooperation, and market opportunities in the football market, while authoritatively disclosing the Bundesliga clubs’ strategic plans for the Chinese market.

ISPO WeekWarm up your sports spirit in advance—

Sports is not something achieved overnight, but rather a habit of the mind and a memory of the muscles, uninterrupted through changing seasons; similarly,ISPO Beijingis not just an exhibition, but a constant companion that cares about the needs and preferences of sports enthusiasts.

2019On1month13-20day,ISPO Beijing 2019during the opening week,ISPOin collaboration with over30cities300including Beijing, Shijiazhuang, Harbin, Shenyang, and Changchun, along with their brand flagship stores, retail shops, and venues, we will jointly launch the2019 ISPO WeekSports Shopping Week. During this period, those with aISPO Beijing 2019pre-registration SMS or visitor badge will have the chance to receive exclusivegiftsordiscounts..

Customize your ownISPO Beijingjourney and take part in more interactive experiences.

Thanks to the larger exhibition space in the new venue,ISPO Beijing 2019nearly200diverse concurrent events have been prepared for attendees. While focusing on industry discussions, the event also welcomes opinion leaders and sports enthusiasts from across the country through fresh and engaging experiential activities.

Trendy photo shoots: Professional stylists customize cool looks based on your body type and fashion preferences to make you stand out; virtual skiing breaks through the constraints of traditional skiing such as weather, environment, time, and location, offering on-site beginner, intermediate, and advanced skiing experiences;ARRock climbing, besides defying gravity,ARprojection technology lets you play with a wall in different creative ways;MaxBodyThe Ultimate Physical Challenge tests overall strength and muscle endurance, putting your true abilities to the test;PADIFree diving mermaid performances let you explore the new world of freediving.

For fifteen years, through wind and rain, we’ve walked alongside you,DO

2005year after year.ISPOFrom Munich to Shanghai, bringing China’s sports market into a new era,148a collection of domestic and international brands gather together to present more diverse sports options.15Over the years,ISPOwe’ve had the privilege of accompanying the growth of China’s outdoor industry, the rise of the snow and ice sector, and the emergence of the sports training industry. None of this would have been possible without the strong support of industry professionals and sports enthusiasts.

ISPO Beijing 2019The event site will feature15an anniversary photo wall, looking back at15years of memorable moments, witnessing how practitioners and enthusiasts have become better versions of themselves through sports. In addition,ISPOFellow professionals and enthusiasts become better versions of themselves through sports. Moreover,ISPO Beijingthe 15th Anniversary Celebration Party(1on16,15:30-16:30,E3HallISPOTrend Stage) sincerely invites all sports lovers to go all out, driven by passion.

Time flies, and after fifteen years,ISPOwe’ve journeyed with China’s sports industry through change and challenges, always upholding the core belief of “accelerating transformation in the sports industry.”ISPO Beijing 2019As an industry gathering that integrates brand showcasing, industrial chain consolidation, and multi-category trade, we will work with all practitioners to promote the shared development and mutual success of China’s sports goods industry. In addition, the Asia-Pacific multi-category trade platformISPO Shanghai 2019Asia (Summer) Sports Goods and Fashion Expo will be held in2019.7October5-7day, will once again be presented at the Shanghai New International Expo Centre,ISPOWe look forward to meeting you again.

AboutISPO

Focusing onISPObrands, Messe München GmbH provides trade fairs and year-round service platforms for the international sports business market. The comprehensive services offered aim to enhance the added value of its clients in international competition and consolidatetheirleading position in the industry. At the same time,ISPOthe services provided also help clients improve profitability and expand their professional network. Currently,ISPOthe services offered includeISPOAcademy (ISPO Academy),ISPOSport Design Award (ISPO Award),ISPO Community,ISPOFunctional Textile Trends Award (ISPO Textrends),ISPO Brandnew,ISPO Card,ISPO JobsandISPO News. As one of the world’smost importantprofessional sports business platforms and multi-category trade fairs,ISPO Munich,ISPO BeijingandISPO Shanghaiwill provide more comprehensive and uniquely professional industry insights within their respective market segments.

About Messe München GmbH

As one of the world’s leading exhibition companies, Messe München GmbH operates50brands covering three key sectors: capital goods, consumer goods, and high-tech industries. The Group organizes over200events annually at the Messe München exhibition center, the International Congress Center Munich (ICM), and the MOC Veranstaltungscenter München.5Over 100,000 exhibitors and300over one million visitors gathered on-site. The Messe München Group and its subsidiaries organize a wide range of professional trade fairs across China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam, and Iran. In addition, the group’s global business network includes several subsidiaries in Europe, Asia, Africa, and South America, as well as100more than 10070overseas representative offices in over

The international trade fairs organized by the group all holdFKMcertification, meaning that the number of exhibitors, visitors, and exhibition space meet the unified standards set by the independent exhibition statistics oversight organizationFKMand have passed its independent review. At the same time, the Messe München Group also plays a leading role in the field of sustainability: the group was among the first to receive official technical certification from theTEnergy-saving certificate awarded.

More information:www.messe-muenchen.com

Press contact:

Messe München (Shanghai) Co., Ltd.

Chen Ying Rachel Chen, Marketing Communications Department

No.1088, Ping An Fortune Plaza11Floor(200122)

Tel:+86-21-2020 5644, Fax:+86-21-2020 5699

Email:rachel.chen@mm-sh.com

Nicole Sun, Marketing Communications Department

No.1088, Ping An Fortune Plaza11Floor(200122)

Tel:+86-21-2020 5641, Fax:+86-21-2020 5699

Email:nicole.sun@mm-sh.com