[The New Olympic Cycle Officially Begins]
ISPO Beijing 2019: MasterSportsTrends
(January 16——1to1919,,Beijing)— At the start of the new year,it heraldsthe beginning of a new Winter Olympics cycle. 2019 marks the start of outdoor sports integrating into mainstream fashion and public choices, and the beginning of sports training influencing the daily lives of every individual. From January 16 to 19, 2019, Asia-Pacific’sprofessionalsports products trade platform — the 15th ISPO Beijing (Asia Outdoor Trade Show & ISPO Beijing) grandly opened at the China International Exhibition Center (New Venue) in Beijing. ISPO Beijing 2019 Withan exhibition area of50,000 square meters,it presented toover 40,000 industry professionals, showcasing more than20 countriesand regionswith500+ exhibitorsbringing700numerousbrandsproducts and technologies. ISPO has accompanied China's sports industry for 15 years, witnessing its continuous upgrading and the ups and downs of the sector. It has seen both the successes and setbacks of industry professionals, as well as the evolving fitness levels of enthusiasts. Now, it will continue to provide professional services and cutting-edge insights for China's sports industry in an innovative way.
This time
ISPO Beijing 2019 is unprecedented in scale, featuring three major exhibition halls for outdoor sports, winter sports, and sports training, along with three special zones: the ISPO Global Design Award Exhibition Area, the ISPO Emerging Brands Exhibition Area, and the ISPO Functional Textiles Trend Award Launch Zone. There are also five major forums: the Asia-Pacific Ski Industry Forum (APSC), the APSC – Technical Subforum, the ISPO Sports Industry Forum, the China Sports Trends Forumandthe Sports Training and Rehabilitation Forum.,They comprehensively interpret and discusshot topicsand pain points in industry development. Meanwhile,ALPITEC China 2019 the China International Mountain & Winter Sports Equipment Expo has once again joined hands with ISPO to celebrate this event. During the opening week, they launched the “2019 ISPO Week Sports Shopping Week,” collaborating with over,Shenyang,Changchun, and other cities across the country, including more thanmore than30cities across the countrycities300andstores, bringing the passion ofoutdooractivities to various locations.
For many years, ISPO has not just been anexhibition,but also a gathering place for sports enthusiasts. In addition to cutting-edge gear, cutting-edge industry forums, and comprehensive information, ISPO Beijing 2019 offers countless sights, activities, sounds, and tastes, ensuring sports fans have the time of their lives.
Squats with weights, shredded abs, battle ropes for the arms, and burpees—participants got straight to working out at the ISPO
Beijing 2019 venue. This was the MaxBody “Ultimate Physique” Challenge jointly launched by the exhibition and STC Shanghai IRONMAN, testing participants’ overall strength and muscular endurance while showcasing the allure of sports. ISPO
Beijing 2019 also specially createdaChina Sports Events Zone, bringing together
more than 20 outstanding events to announce their plans for the new year, while also offering numerous event benefits—includingevent slots determined by luck.ISPO also takes every aspect of sports into consideration. Beyond securing a spot and putting in the hard training, participants should also care about sports injuries and ensureCorrectSports. The ISPO Sports Training & Rehabilitation Forum prepared a sports injury identification guide for enthusiasts. Experts in sports injuries—including the head of a national team medical team, senior sports rehabilitation therapists, and race directors—not only provided online consultations but also appeared on-site to offer one-on-one problem analysis and rehabilitation experiences for participants who had been "pushing their limits" all year.
With the Olympic spirit in full swing, sports have become part of daily life, as outdoor trends collide with business and fashion.
The legacy of the 2008 Beijing Olympics has been integrated into everyday life, making sports a true staple for Chinese people. Similarly, the 2022 Beijing Winter Olympics is bringing winter sports to households across the country. ISPO Beijing 2019 continues to showcase the development trends of China’s ice and snow industry, supporting the 2022 Beijing Winter Olympics.
This ISPO Beijing 2019 event, in collaboration with Tmall, released the annual Sports & Outdoor Awards,announcingthe 2018 Outdoor SportsProduct Rankings, and showcasing popular cutting-edge technologies on-site. Throughout theexhibition period, ISPO also partnered with major sports brands to present a series of excitingfashionshows. ManyA number of well-known domestic and international sports apparel brands participated.,showcasing in an intuitive way through runway showscool sportswear andequipment,while also providing inspiration for numerous professionals in the sports industry.
Technology empowers, services innovate—jointly advancing a lighter industry
In recent years, China's economy has been in a "transition" from extensive to refined growth. Many businesses are weighed down by inventory, rent, staffing, and other burdens, prompting more companies to consider one question: how can they leverage technology and business model innovation to improve the operational efficiency of their existing operations? When "new retail" has been packaged by various events as a cure-all "magic bullet," ISPO—having accompanied China's sports industry through fifteen years of ups and downs—brings a brand-new concept:"lightweighting in the sports industry."During the "10th ISPO Sports Industry Forum," seasoned domestic and international industry thought leaders closely followed industry trends, focusing on interpreting leading cases from both home and abroad, and engaging in in-depth discussions on core topics such as resource integration and operational management. Meanwhile, the event also featuredthe "China Outdoor Products 2018 Annual Market Survey Report"and other annual industry reports.
The 14th Asia-Pacific Snow Industry Forum (APSC), held during the exhibition, analyzed the broader development trends of the industry. It began with the"2018AnnualChina Ski Industry White Paper", which focused on the domestic market, followed by the"Global Ski Market Report", which interpreted key data from international resort ski areas.Also held concurrently, the technical sub-forum of the Asia-Pacific Snow Industry Forum——explored popular industry topics, discussing safety and snow grooming technologies together. ISPO Beijing 2019 also featured three special zones on-site,leading the trend in sports product design..Representing the world’s foremost professional certification in sports goods design,theISPO Global Design Award(ISPO Award) brings Chinese sports industry professionals globalyet-to-be-releasedsports technology and design.The ISPO Newcomers' Brand Exhibition Areashowcasesdoneaward-winning or shortlistedISPO Global Innovation Awardsproducts and designs from the past five years.The ISPO Functional Textiles Trend Awardannouncement area,allows visitors to experience award-winning functional fabrics and materials up close, and gain first access to the sports design think tank —the 2020/21 Autumn/Winter Trend Book.
Messe München Group
As one of the world’s leading exhibition companies, Messe München Group operates over 50 branded trade fairs spanning three sectors: capital goods, consumer goods, and high-tech. The Group hosts more than 200 events annually at the Messe München exhibition center, the ICM – Internationales Congress Center München, and the MOC Veranstaltungscenter München, attracting over 50,000 exhibitors and more than 3 million visitors. Messe München Group and its subsidiaries organize professional trade fairs in China, India, Brazil, Russia, Turkey, South Africa, Nigeria, Vietnam, and Iran. In addition, the Group’s global network includes subsidiaries in Europe, Asia, Africa, and South America, as well as over 70 overseas representative offices in more than 100 countries and regions.
All international trade fairs organized by the Group hold FKM certification, meaning that exhibitor numbers, visitor counts, and exhibition space meet the unified standards set by FKM, the independent exhibition statistics organization, and have passed its independent audit. At the same time, Messe München Group also plays a leading role in sustainability: the Group has been the first to obtain official technical certification from TÜV SÜD.
More information: www.messe-muenchen.com
AboutISPO
Centered around the ISPO brand, Messe München offers international sports business markets a range of trade fairs and high-quality services throughout the year. The comprehensive service offerings aim to enhance the added value of its clients in international competition and solidify their leading position in the industry. At the same time, ISPO's services also help clients boost profitability and expand their professional networks. Currently, ISPO services include the ISPO Academy, ISPO Award, ISPO Community, ISPO Textrends, ISPO Brandnew, ISPO Card, ISPO Jobs, and ISPO News. As an important global platform for professional sports business and a multi-category trade fair, ISPO Munich, ISPO Beijing, and ISPO Shanghai provide more comprehensive and unique industry insights within their respective market segments.
Press contact:
Messe München (Shanghai) Co., Ltd.
Rachel Chen, Marketing & Communications Department
11F, Ping An Fortune Tower, 1088 Yuanshen Road, Pudong New Area, Shanghai (200122)
Tel: +86-21-2020 5644, Fax: +86-21-2020 5699
Email:rachel.chen@mm-sh.com
Shanghai Xiaochang Culture Communication Co., Ltd. (Smart
PR)
Yu Huilin Jessica Yu, Senior Account Manager
Phone:+86 138 1864 5437
Email:jessica.yu@smartpr-china.com