Swiss SigTech’s new dynamic digital customized running shoes make their China debut

 Swiss SigTechNew product: dynamic digital customized running shoes make their China debut

Today, Swiss SigTechand ISPO BEIJING 2019(Asia Outdoor & Sports & Fashion Trade Show)on the first day,namely2019the year1month16day,jointly launched““Never Forgotten, Fully Committed” ——– the China Launch Ceremony of Dynamic Digital Customized Running Shoes.

Thisdynamic digital customized running shoeutilizesHP’sFitstationdynamic foot testing machine to provide customers with3Da series of tests including foot scanning, dynamic gait analysis, and foot pressure measurement. By integrating over30years of research experience on runners’ physiology for data consolidation and in-depth analysis, it can generate a digital personal profile for users.

So, do you have questions about these running shoes? Is the technology mature? How are these shoes customized?

Runners only need to participate in a session lasting15minutes of data collection on multiple aspects such as the three-dimensional shape of the human foot and foot pressure. Once the data is integrated and generated, the individual data of this runner will be transmitted back to the custom running shoe production factory located in the United States for processing and manufacturing. Chinese consumers can receive the running shoes shipped from the U.S. within7-10business days.

Because everyone'sfoot structure is different, althoughtraditional mass-produced running shoes from the old industrial era can temporarily meet general needs, the individualized needs of each runner are not only long unsatisfied but can also cause significant harm to the feet.

Swiss SIG and American HP share a common trend judgment on the global athletic footwear and apparel market. "The future is here" is no longer just talk — the "era of customization" has arrived.

The new dynamic digitalcustom running shoeversion from Swiss SIG is now here and will officially launch in March.1.0Subsequent R&D will continue to upgrade the product, with the midsole, outsole, and upper of the running shoes gradually becoming customizable, aiming to achieve fully customized running shoes in all components.Further R&D will continue to advance, with the midsole, outsole, and upper of the running shoes being gradually customized to achieve fully customized running shoes with all components individually tailored.