From December 20 to 24, 2018, the "Winter Tour to Benxi: Delightful Getaways" influencer campaign, initiated by Benxi Water Cave Tourism (Group) Co., Ltd., officially kicked off. Internet influencers from across the country gathered in Benxi to showcase the region’s rich winter tourism resources through various means such as live streaming, Weibo, WeChat, and short videos. The influencers participating in this event each have a combined fan base of over one million, including top-tier internet celebrities with 2 to 3 million followers, such as:"@Traveling Photographer" and "@Steel Warrior"and other highly popular influencers.
This "Winter Tour to Benxi: Delightful Getaways" promotional campaign embodies the philosophy advocated by President Xi Jinping that "lucid waters and lush mountains are invaluable assets, and so are snow-covered landscapes." Leveraging Benxi’s standout winter tourism highlights, the campaign focuses on creating an all-in-one service system centered around rime ice, cave scenery, ice waterfalls, snow villages, hot springs, skiing, cuisine, and accommodations—ensuring every visitor leaves delighted and with unforgettable memories.
The "Winter Tour to Benxi: Delightful Getaways" promotional campaign is another comprehensive winter marketing effort by Benxi Water Cave Tourism (Group) Co., Ltd., following the success of the 2017 winter campaign "An Arrow Through the Clouds: Winter in Benxi Awaits You." Through the experiences of influencers at attractions such as the Benxi Water Cave Scenic Area, Guanmen Mountain Scenic Area, Huaximu Hot Spring & Ski Resort, Gloria Plaza Hotel, Little Sheep Soup, and Xiaoshi Yizhuang, the campaign offers an in-depth exploration of Benxi’s unique winter tourism culture. During their visits, influencers shared comprehensive content about Benxi’s winter landscapes and local customs via Weibo, WeChat, live streams, travel guides, travelogues, and short videos, sparking interest and discussion among their followers and the broader travel community. By launching the Sina Weibo topic "#WinterTourToBenxiDelightfulGetaways#" and organizing interactions between influencers and fans, the visibility of Benxi’s winter tourism offerings was significantly enhanced.
Through the unified packaging of Benxi’s representative winter tourism resources and the use of integrated online and offline, omni-media interactive approaches, the campaign targets key winter-travel audiences in Benxi. It employs an integrated communication strategy combining self-media and mass media to roll out precise marketing topics and travel guides.
The event marketing driven by popular influencers amplifies the influence of winter attractions such as the Benxi Water Cave and boosts the visibility of Benxi’s tourism brands. By leveraging the social reach of influencers and enhancing cross-platform interaction with original content, the campaign attracts attention across all online platforms and gradually converts it into real tourist traffic—greatly elevating the domestic reputation and acclaim of Benxi’s winter tourism resources and spurring rapid growth in the region’s winter tourism economy.