In recent years, China’s economy has been in a process of “shifting from extensive to refined” development, with many companies weighed down by inventory, rent, staffing, and other burdens. More businesses are starting to consider one common question:How can technology and business model innovation be used to improve the operational efficiency of existing business?
When “New Retail” has been packaged by various events as a cure-all “miracle drug,” the 10th ISPO Sports Industry Forum—the most trend-driven window event that ISPO brings to China’s sports industry—kicking off on January 18, 2019, presents a brand-new concept—“Industry Lightweighting”.
This forum, focusing on “Digitalization” and “Professional Services,” will provide a comprehensive interpretation of “lightweighting” in supply chains and retail models for sports brands and retailers, helping more brands and retailers achieve a “successful transition.”
The morning session of the forum will focus on “Digital Technology Empowering Supply Chain Lightweighting,” opening with a speech by Dean Jing Linbo from the China Social Sciences Evaluation Academy titled “Innovation in Sports Industry Models under the New Economic Situation,” introducing the path of industrial development under the complex and ever-changing international environment and China’s new economic landscape. Following that, Mr. Chen Guo, Global Partner at IBM Global Business Services, will deliver a speech on “Digital Full Value Chain Operations,” sharing insights from his 26 years of professional consulting experience on where the key links in “enterprise digital transformation” truly lie. Meanwhile, Mr. Zheng Qingyu, CEO of Lüzhi Technology, will showcase the real value 3D technology brings to brands through practical cases from Under Armour.
The afternoon forum will shift its focus to “Professional Services Empowering Retail Model Lightweighting,” where Mr. Cheng Zhiyuan, founder of Banma Travel, and Ms. Ou Haifang, founder of Shuoning Business, will introduce to retailers how “sports tourism” and the “C2M (Customer-to-Manufacturer) model” can help retail enterprises improve their business models and product structures to achieve “retail model lightweighting.” Ms. Gao Wei’e, founder of Zi Shan Yu Huwai, who has been deeply involved in online retail for many years, will share her thoughts on “how offline physical stores can ‘empower’ online retail,” bringing more confidence to physical sports retailers about future development. Mr. Sun Jian, Planning Director at Alibaba’s Alimama, will also discuss “what new forms of ‘New Retail’ Alibaba plans to explore after proposing the concept of ‘New Retail.’”
In addition to these insightful guest speeches, the forum will also feature two exclusive releases:China’s Annual Development Report on Canoeing and KayakingandChina Outdoor Products Market Survey Report. Undoubtedly, these two top-tier domestic industry reports will provide more detailed data to support future trends in industry development.
Such rich and substantial content is not only a New Year’s gift from ISPO to the entire industry but also a great opportunity for the industry to look forward to a new round of development. We sincerely invite all brands and retailers in the industry to join this feast of ideas.
ISPO Sports Industry Forum
Time: January 18, 2019
Friday 9:20–17:00
Venue: China International Exhibition Center (New Venue)
Booth E2.346, Hall E2, Meeting Room 2
Let’s first meet ourSpeakersLet’s go！
Dr. Jing Linbo
Currently serving as the Director of the China Social Evaluation Research Institute, Director of the China Social Science Evaluation Center at the Chinese Academy of Social Sciences, Chairperson of the APEC Business Alliance E-commerce Committee, doctoral supervisor, expert enjoying the State Council Special Allowance, national selection candidate of the “National Hundred, Thousand, and Ten Thousand Talents Project” for the 21st Century, member of the Economic and Trade Policy Advisory Committee, member of the National Standards Committee, and specially appointed expert for multiple ministries. He has participated in numerous major research projects for the nation and various ministries, as well as the drafting of important documents such as the Government Work Report, and has been awarded honors including the Sun Yefang Economic Science Award, the Wandi Wu Commercial Economics Award, and the title of “Outstanding Middle-aged and Young Expert with Distinguished Contributions.”
Chen Guo
Global Partner of IBM Global Business Services, with 26 years of experience in corporate management and consulting, specializing in retail, distribution, consumer goods, and manufacturing industries. Has provided services to over 100 enterprises in business strategy, operations strategy, and leadership development. Led multiple large-scale IT and digital transformation consulting and implementation projects.
Zheng Qingyu
CEO of Shanghai Luzu Company and CMO of Shanghai ShiYuan, responsible for the implementation of the Under Armour new retail digital store and Sanrio new retail digital store projects. Formerly Vice President of Goodbaby (China) Group and CEO of the Sports Division, where he founded the multi-brand retail store “Goodbaby·Star Station” with nearly 2,100 nationwide outlets. Since 1993, he has 24 years of hands-on operational management experience in traditional Chinese retail.
Cheng Zhiyuan
Founder of Panma Global Outdoor Ground Reception Platform, former General Manager of Huwans China and Founder of Xavier Adventure. With 15 years of experience in the tourism industry and 5 years in outdoor travel, covering outdoor travel routes in over 50 destination countries and 200 outdoor parent-child and adult routes. Possesses unique insights into China’s tourism sector and is committed to becoming a leader and pioneer in China’s outdoor tourism field.
Gao Wei’e
Holds a Master’s degree in Management from the University of Surrey in the UK, one of Tencent’s earliest employees (#94), and has been part of Tencent’s advertising department for 7 years as it grew from tens of millions to over 1 billion in annual revenue. Driven by her passion for outdoor activities such as mountaineering, skiing, marathons, and trail running, she founded Mountain Outdoor in 2011, building China’s most professional outdoor sports equipment sales channel and striving to get more people to love outdoor sports.
Ou Haifang
4 years in The North Face’s marketing brand team, 4 years in Invista’s CORDURA® brand fiber marketing team in China, and 3 years founding a clothing supply chain management company. From brand to supply chain, she serves brand clients with a 2C mindset, believing that product is the final barrier after operational standardization. Strong supply chain integration capability is the best support for products, and approaching the backend of product supply chains from a “C2M (Consumer to Manufacturer)” perspective is the true new model to adapt to the current impact of internet e-commerce.
Yang Yihua
In 2006, Yang Yihua entered the outdoor e-commerce industry. The outdoor brand “Eagle Rock” he founded was the top outdoor brand among Taobao brands. In November 2015, he founded Xingzhuang, initially an outdoor travel equipment centralized procurement platform, pioneering a new model for professional outdoor equipment retail. On December 3, 2017, Xingzhuang held the China Top 500 Outdoor Clubs Conference, launching the “Xingzhuang Plan,” aiming to provide four major empowerments for outdoor enthusiasts—technology, operations, training, and equipment. Over the next three years, Xingzhuang plans to invest 100 million yuan to promote the construction of a healthy ecosystem in China’s outdoor industry.
ISPO Sports Industry Forum ― “Lightweighting” of the Sports Industry
Moderator
Wang Yilei
Director of New Business Development, Asia, ISPO
09:20 – 09:30
Opening Remarks
Christoph Rapp
International Sales Manager, Messe München Group
Part I: Digital Technology Enables Lightweight Supply Chains
09:30 – 10:20
Business Model Innovation in the Sports Industry under the New Economic Landscape
Jing Linbo
Director of the China Social Science Evaluation Center,
Director of the China Social Science Evaluation Research Institute,
Chairman of the E-commerce Committee of the APEC Business Alliance
10:20 – 11:10
Digital full-value-chain operation
Chen Guo,
Global Partner of IBM Global Business Services
11:15 – 11:50
The practice of Under Armour’s digital experience store
– How 3D technology helps with product development and inventory optimization
Zheng Qingyu,
CEO of 3dpoplab Shanghai Lüzhu Internet Technology Co., Ltd.
11:50 – 12:20
2018 China Canoeing Annual Development Report
Yang Tong,
CTO of the Canoeing Industry Association
12:20 – 13:30
Lunch Break
Next: Professional Services Help Lighten the Retail Model
13:30 – 14:10
2018 China Outdoor Products Market Research Report
Li Changfa,
Vice President of COCA (China Outdoor Industry Association)
14:10 – 14:40
How travel products can optimize the business model of sports retailers
Cheng Zhiyuan,
General Manager & Founder of Banma Travel
14:40 – 15:10
How offline physical stores can “empower” online retail – Gao Wei’e,
Founder & CEO of Mountain Outdoor
15:10 – 15:40
How retailers can leverage the C2M model
Eva Ou,
Founder of Shuoning E-commerce (Shanghai) Co., Ltd.
15:40 – 16:05
Boosting Retail Efficiency through Alibaba’s Ecosystem Marketing
Sun Jian,
Planning Director of Alimama
16:05 – 16:30
Can “Social Commerce” Improve Product Circulation Efficiency?
Yang Yihua,
Founder & CEO of Xingzhuang
16:30
Group Photo & Closing
*The final schedule is subject to on-site announcements
Contact Information
Wang Yilei / Oliver Wang
021-6052-7884
oliver.wang@sunhills.cn
Forum Registration