Asia-Pacific Outdoor Show @ you:
MOBI GARDEN will be present at the Asia-Pacific Outdoor Show
from June 20–23, 2019,
continuing its many years of collaboration with Nanjing Ningfei,
and together furthering the dynamic growth of the outdoor sports industry!
Not done with your homework on “Big Mubi and Little Mubi” yet?
The Asia-Pacific Outdoor Show brand mini-class is now in session!
MOBI GARDEN
entered the outdoor industry in 2003,
and is one of China’s professional outdoor brands.
It has always been committed to promoting an outdoor lifestyle and advocates that:
the outdoors is not only about tough exploration deep in the mountains, but also about enjoying nature outside your home.
In 2003, MOBI GARDEN used the “mountain” as its logo for brand promotion, with products mainly focused on providing a full set of equipment for outdoor sports and camping, aiming to awaken people’s awareness of getting close to nature.
In 2009, the brand officially adopted the “moose” logo as the new image for its apparel, bringing a refreshed look to MOBI GARDEN. Compared to the static “mountain,” the “moose” added another dimension to the brand’s outdoor spirit: starting from the ground up, returning to the heart.
In 2015, the documentary “Walker – Go to Your Sahara,” sponsored by MOBI GARDEN, was aired. The brand also signed He Rundong and Li Chun as brand ambassadors, injecting new vitality into MOBI GARDEN.
In 2016, MOBI GARDEN launched the new brand slogan “The world has no boundaries, every step counts,” further conveying the brand philosophy of “the integration of humans and the world, and the unity of life and nature.” The earth has no boundaries, the sky has no boundaries, nature has no boundaries, walking has no boundaries—every step is a symbol of freedom, and every camping trip is a dialogue between humans and nature. MOBI GARDEN calls on more people to make perseverance in walking a way of life, and outdoor camping a lifestyle.
In 2017, MOBI GARDEN launched the “Who Rules the Outdoors” KOL recruitment campaign to promote the outdoor spirit and interpret the outdoor way in their own unique styles.
In 2018, MOBI GARDEN collaborated with the Midi Music Festival in a cross-brand initiative, dedicated to bringing the outdoor lifestyle of “enjoying nature” to more young people, encouraging them to get close to nature, pursue themselves, and return to an authentic and primitive way of life through outdoor camping.
In 2019, MOBI GARDEN will continue to innovate while maintaining its professionalism. The brand will focus on light outdoor activities, incorporating more youthful elements into its clothing products, and advocating that “any place without a roof is the outdoors.”
Recently, MOBI GARDEN signed a strategic cooperation agreement with Peking University’s Mountain Eagle Club, establishing a long-term, stable, and comprehensive strategic partnership. MOBI GARDEN has also officially become the exclusive tent sponsor for the Peking University Mountain Eagle Club, joining forces on outdoor exploration journeys.
Founded in 1989, the Peking University Mountain Eagle Club is a student organization dedicated to outdoor activities and is the first student club in China primarily focused on mountaineering and rock climbing. Over the past nearly 30 years, guided by its mission to embrace nature, conquer oneself, and foster youth courage, ambition, and the pursuit of excellence, the club has carried out various outdoor activities including mountaineering, scientific expeditions, fieldwork, and rock climbing.
This collaboration between the two aims to promote civilian mountaineering and high-altitude scientific research. The spirit of the Peking University Mountain Eagle Club — “to hold the eagle’s ambition high, to reach for the clouds with the eagle’s resolve, to traverse danger with the eagle’s nature, and to merge with the mountain peak in the eagle’s spirit” — aligns well with MOBI GARDEN’s promotion of “the great beauty of the mountains.” As a sponsor, MOBI GARDEN will provide three years of support for the Mountain Eagle Club, strongly backing a series of activities by the Peking University Mountain Eagle Club, Peking University Mountaineering Team, and Scientific Expedition Team.
Promoting the vigorous development of the outdoor sports industry
is both a common goal of MOBI GARDEN, the Mountain Eagle Club, and the Asia-Pacific Outdoor Show, and an inevitable trend.
From June 20–23, 2019,
the Asia-Pacific Outdoor Show will gather more professionals in the outdoor field to focus on global outdoor trends,
sparking unique intersections between the outdoors, major sports, fashion, tourism, and more.
Please get ready in advance.
The outdoor extravaganza is waiting for you ahead!
Registration for the Asia-Pacific Outdoor Expo is now in full swing,
June 20–23, 2019 Nanjing International Expo Center
Long press to scan the QR code and join right now!
More information
can be found on the official website of the Asia-Pacific Outdoor Expo
www.outdoor-show.com.cn
Exhibitor Hotline
TEL：025-86891013, 025-86891506, 025-86891551, 025-86891519
E-mail：outdoor-show@nfexpo.com
Visitor Hotline
TEL：025-66925145
E-mail：sunnycao@nfexpo.com