La Sportiva, the leading brand in climbing shoes and alpine boots, will showcase its full range of winter clothing at the 2012 ispo outdoor trade fair in Munich, Germany, marking its official entry into the outdoor apparel market.
Lorenzo Delladio, President of La Sportiva, explained: "Over the past two years, we have been committed to achieving strategic growth in the ski mountaineering market. The first step was to perfect our ski boot and snowboard series—starting with the Stratos, the world’s lightest full-carbon ski boot launched in 2008 with innovative and advanced technology. This has since expanded into a complete line of ski boots, snowboards, and various bindings. Following that, to meet the needs of alpine skiing enthusiasts, we introduced a comprehensive clothing product line in the field of professional outdoor apparel."
In the early 2012/2013 winter season, La Sportiva ski mountaineering products will be available in specialty stores and will also be showcased at the ispo outdoor trade fair in Munich, Germany. North American retailers will also get a look at the full product line at the SIA Snow Show and the OR Winter Outdoor Trade Show.
"Ski mountaineering is a new lifestyle that breaks away from conventional living. This lifestyle reflects our company’s fundamental philosophy of relentless effort in introducing innovative and advanced technologies to create the best mountaineering products," Delladio explained.
The winter clothing products developed by La Sportiva’s expert R&D team include hardshells, softshells, insulation layers, mid-layers, and base layers, all organized into clearly defined series:
Fast Forward – an ultra-lightweight, hyper-elastic series designed for high-level competitive use;
Performance – a high-performance series tailored for outdoor enthusiasts seeking safety and comfort in various activities.
In the new clothing series, La Sportiva will continue its long-term collaboration with partner W.L. Gore & Associates, using the highest-performance fabric: Gore-Tex(No input segment provided) ?/SPAN>Pro ShellMianliao.This series of clothing will be launched through an advertising campaign, inspired by superhero movies: it depicts a determined ski mountaineer who strives to overcome personal flaws and obstacles, actively embraces new challenges, and charges toward higher summits.These characteristics also reflect La Sportiva’s 83-year-long persistent dedication to the development of innovative technology.
In the early 2012/2013 winter season, La Sportiva ski mountaineering products will be available in specialty stores and will also be showcased at the ispo outdoor trade fair in Munich, Germany. North American retailers will also get a look at the full product line at the SIA Snow Show and the OR Winter Outdoor Trade Show.
"Ski mountaineering is a new lifestyle that breaks away from conventional living. This lifestyle reflects our company’s fundamental philosophy of relentless effort in introducing innovative and advanced technologies to create the best mountaineering products," Delladio explained.
The winter clothing products developed by La Sportiva’s expert R&D team include hardshells, softshells, insulation layers, mid-layers, and base layers, all organized into clearly defined series:
Fast Forward – an ultra-lightweight, hyper-elastic series designed for high-level competitive use;
Performance – a high-performance series tailored for outdoor enthusiasts seeking safety and comfort in various activities.
In the new clothing series, La Sportiva will continue its long-term collaboration with partner W.L. Gore & Associates, using the highest-performance fabric: Gore-Tex(No input segment provided) ?/SPAN>Pro ShellMianliao.This series of clothing will be launched through an advertising campaign, inspired by superhero movies: it depicts a determined ski mountaineer who strives to overcome personal flaws and obstacles, actively embraces new challenges, and charges toward higher summits.These characteristics also reflect La Sportiva’s 83-year-long persistent dedication to the development of innovative technology.