La Sportiva, the leading brand in climbing shoes and alpine boots, will showcase its full range of winter clothing at the 2012 ispo outdoor trade fair in Munich, Germany, marking its official entry into the outdoor apparel market.
Lorenzo Delladio, President of La Sportiva, explained: "Over the past two years, we have been committed to achieving strategic growth in the ski mountaineering market. The first step was to perfect our ski boot and snowboard series—starting with the Stratos, the world’s lightest full-carbon ski boot launched in 2008 with innovative and advanced technology. This has since expanded into a complete line of ski boots, snowboards, and various bindings. Following that, to meet the needs of alpine skiing enthusiasts, we introduced a comprehensive clothing product line in the field of professional outdoor apparel."
In the early 2012/2013 winter season, La Sportiva ski mountaineering products will be available in specialty stores and will also be showcased at the ispo outdoor trade fair in Munich, Germany. North American retailers will also get a look at the full product line at the SIA Snow Show and the OR Winter Outdoor Trade Show.
"Ski mountaineering is a new lifestyle that breaks away from conventional living. This lifestyle reflects our company’s fundamental philosophy of relentless effort in introducing innovative and advanced technologies to create the best mountaineering products," Delladio explained.
The winter clothing products developed by La Sportiva’s expert R&D team include hardshells, softshells, insulation layers, mid-layers, and base layers, all organized into clearly defined series:
Fast Forward – an ultra-lightweight, hyper-elastic series designed for high-level competitive use;
Performance – a high-performance series tailored for outdoor enthusiasts seeking safety and comfort in various activities.
In the new clothing series, La Sportiva will continue its long-term collaboration with partner W.L. Gore & Associates, using the highest-performance fabric: Gore-Tex ?/SPAN>Active Shell面料和戈尔GORE-TEX ?/SPAN>Pro Shell面料。这系列的服装将通过广告活动推出，广告的灵感来自于超级英雄电影：描述了一个努力克服自身缺陷和障碍，积极迎接新的挑战，并向更高的山峰冲刺的坚持不懈的滑雪登山运动员。这些特点也反映了La Sportiva 长达83年坚持不懈致力于研发创新技术的精神。
In the early 2012/2013 winter season, La Sportiva ski mountaineering products will be available in specialty stores and will also be showcased at the ispo outdoor trade fair in Munich, Germany. North American retailers will also get a look at the full product line at the SIA Snow Show and the OR Winter Outdoor Trade Show.
"Ski mountaineering is a new lifestyle that breaks away from conventional living. This lifestyle reflects our company’s fundamental philosophy of relentless effort in introducing innovative and advanced technologies to create the best mountaineering products," Delladio explained.
The winter clothing products developed by La Sportiva’s expert R&D team include hardshells, softshells, insulation layers, mid-layers, and base layers, all organized into clearly defined series:
Fast Forward – an ultra-lightweight, hyper-elastic series designed for high-level competitive use;
Performance – a high-performance series tailored for outdoor enthusiasts seeking safety and comfort in various activities.
In the new clothing series, La Sportiva will continue its long-term collaboration with partner W.L. Gore & Associates, using the highest-performance fabric: Gore-Tex ?/SPAN>Active Shell面料和戈尔GORE-TEX ?/SPAN>Pro Shell面料。这系列的服装将通过广告活动推出，广告的灵感来自于超级英雄电影：描述了一个努力克服自身缺陷和障碍，积极迎接新的挑战，并向更高的山峰冲刺的坚持不懈的滑雪登山运动员。这些特点也反映了La Sportiva 长达83年坚持不懈致力于研发创新技术的精神。