Every major competition tugs at the hearts of audiences, but do you know who the sponsors of these events are? For example, do you know which brands were the sponsors of the 2010 "South Africa World Cup"? Let’s do a little introduction: Nine teams’ uniforms were provided by Nike, including Brazil, the Netherlands, Portugal, the United States, and others. Since Umbro was acquired by Nike, England also became the newest member of the Nike family. Among the traditional powerhouses, apart from the defending champion Italy, Puma signed up Algeria, Ghana, Cameroon, and Côte d'Ivoire—several promising African teams. This World Cup was held in Africa, so you could say Puma had the home-field advantage. Its CEO, Franz Beckenbauer (Note: the original text says 泽茨野, likely a mistranslation or placeholder for a real name such as Franz Beckenbauer or Jochen Zeitz), vowed to turn the two-horse race into a three-way battle. The Chilean team’s jerseys were sponsored by the American running shoe brand BROOKS, a brand few people know about. Honduras’ jersey sponsor is even more obscure—it’s called Joma. If you watch South American local leagues, you might have heard of this brand. And, of course, the most mysterious of all is the North Korean team. It had been absent from the World Cup for 44 years, and the last time it participated, it set a record by being the only team to compete in uniforms without any brand logos.