From February 22 to 25, 2012, the brand-new ISPO BEIJING 2012 Asia Outdoor, Ski & Action Sports Trade Show will be grandly held at the China National Convention Center (Beijing). The event has attracted over 400 exhibitors from both domestic and international outdoor, snow, and action sports industries, covering an exhibition area of 35,000 square meters over four days, marking a significant expansion in scale compared to the previous edition. The show will release the “2013 China Sports Fashion Trend Report”; concurrent forums such as the Retailers Forum, Asia Pacific Ski Industry Forum, and China Outdoor Industry Forum will delve deeper into industry development; events like fashion shows and skateboarding championships will also set the trend in sports fashion. ISPO BEIJING 2012 will continue to uphold its high standards of professionalism and internationalism, providing a premier trade platform for the Asian sports goods and fashion sectors.
When it comes to ski brands, many people can probably name N+1 different ones. But if you add the qualifier “luxury,” most will think of only one name. That’s right—it’s the renowned German outerwear brand BOGNER, often referred to as the luxury brand in the ski apparel world. With an 80-year history, this iconic fashion brand in the ski industry originated in Germany. Known for its cutting-edge designs, exquisite craftsmanship, and premium pricing, it has become a highly sought-after brand among both sports and fashion enthusiasts. In 2012, BOGNER will make its China debut at ISPO BEIJING, bringing not only top-tier high-end sportswear that fuses sports and fashion design, but also premiering its latest ski film at ISPO BEIJING 2012 to celebrate the brand’s 80th anniversary.
What comes to mind when you hear PROTEST? A famous European board sports and outdoor fashion brand? The REDWOOD series of super snowboard jackets? Bold all-over print designs? Exceptional integration of 20,000+ high-performance functionality? Yes, absolutely correct—but here’s something you might not know: at ISPO BEIJING 2012, the renowned Dutch board sports and outdoor fashion brand PROTEST will unveil even more new products and technologies you’ve never seen before.
Greenfield Outdoor Network (Lvye.cn), with booth number B3.112 at this edition of ISPO, occupies an exhibition space of 45 square meters. As one of China’s most authoritative professional outdoor sports and travel portal websites, Lvye.cn has maintained close cooperation with the official ISPO organization for years. The “Second Generation of Outdoor Enthusiasts” project launched by Lvye.cn in March 2011, focusing on youth sports, fitness, and outdoor activities, has become one of the official themes of this year’s ISPO.
Leveraging its authority in the outdoor field, Lvye.cn has developed dozens of youth activity programs covering skiing, hiking, mountaineering, birdwatching, stargazing, family bonding, and military themes, involving hundreds of families in total. This time, Lvye.cn teams up with ISPO to jointly initiate and organize the “2012 ISPO BEIJING ‘Second Generation of Outdoor Enthusiasts’ Theme Forum,” which serves as one of the thematic segments of the “China Outdoor Industry Forum” at ISPO BEIJING.
Also, stay tuned to the official Weibo account of Greenfield Outdoor Network for first-hand updates. Sina Weibo: @Greenfield Outdoor http://weibo.com/lvyehuwaiwang , Tencent Weibo: @Greenfield Outdoor Network http://t.qq.com/lvyewang. Greenfield Outdoor Network’s ISPO 2012 special feature: http://www.lvye.cn/topic/ispo/index.html
