A product that, just one or two months after launch, wins over ten authoritative media annual awards, earns recognition from both the industry and users, achieves strong sales in the market, and is showered with praise from consumers — in China’s digital imaging field, even Japanese brands can count such achievements on one hand. And the domestic brand BenQ has done just that.
From the German Red Dot Design Award to the iF International Design Award; from initial obscurity to now ranking among the top ten best-selling digital cameras in China... BenQ digital cameras have been working diligently for ten years. With the philosophy of creating high-spec yet affordable digital cameras that are accessible and user-friendly for the public, BenQ is gradually crafting another legend for a Chinese brand in the imaging field. Its previously launched long-zoom cameras not only filled the gap in domestic long-zoom offerings but also set a record for the highest cost-performance ratio in the country. They have also won several major international awards and are selling briskly in the market.
Encouragement and anticipation as BenQ’s long-zoom products receive rave reviews
In 2011, BenQ BenQ launched two long-zoom digital cameras, breaking the awkward situation where the long-zoom market was monopolized by Japanese brands and ushering in a new era for domestic long-zoom cameras. BenQ BenQ’s long-zoom cameras not only offer exceptional cost-performance but also deliver outstanding shooting performance. With features such as 21x optical zoom, 1cm macro shooting, 25mm wide-angle, high-speed continuous shooting, and HDR digital image optimization technology, they garnered strong attention from users right at launch.
One user commented: “16 megapixels, 1080P HD video, 21x zoom, BSI CMOS — definitely high specs. The Konica lens is impressive, and the image quality is no less than that of Japanese brands like Fujifilm, which are known for their long-zoom cameras.” “Daytime images are rich, and with PM, AV, and TV modes, it meets all the needs of entry-level photography.”