Exclusive report from Green Field by ISPO Beijing 2012, February 29, 2012:
At this year’s ISPO exhibition, the top Swedish brand KLATTERMUSEN (Klättermusen) officially entered the Chinese market, giving us the chance to witness the excellence of this top-tier outdoor brand firsthand.
The Chinese general agent of KLATTERMUSEN (Klättermusen) held its 2012 winter product order event on the morning of February 25, 2012, in Beijing. The event took place at the Holiday Inn Express Beijing and attracted a number of dealers long engaged in outdoor product sales who came to inquire. The main products featured at the KLATTERMUSEN order event were outdoor apparel and backpacks. Their unique designs and high quality generated great interest among the dealers, not only because of their premium quality but also due to their premium pricing.
During the event, the product manager introduced the functionality of KLATTERMUSEN gear and also shared the brand’s philosophy of social responsibility: its sense of duty and conscience toward the Earth – the home we all depend on. According to the manager, KLATTERMUSEN allocates 1% of its annual sales revenue to environmental projects, and all its production processes adhere to the Blue Sign standard. KLATTERMUSEN is the first outdoorbackpackbrand to use “recycled nylon” (made from discarded fishing nets) in itsoutdoorproducts.
The quality of KLATTERMUSEN (Klättermusen)
KLATTERMUSEN is committed to providing users with products that are:
- Built to last
- Made with minimal use of harmful chemicals
- Made with recyclable materials
- Made with naturally grown and biodegradable materials
Combining a hardshell jacket and down jacket into one