The "China Citizens' Tourism Attention Report" is a special report on public interest in tourism in China, jointly launched by the Tourism Research Center of the Chinese Academy of Social Sciences and Letchina Travel Network. Through in-depth analysis and rigorous evaluation by expert panels, it presents research findings on the state of Chinese citizens' tourism attention over a given time period.
Over two years, through the rise and fall of hot topics in public tourism attention, trends in tourism industry development and shifts in tourist behavior have gradually become evident. The Year of the Dragon edition of the "China Citizens' Tourism Attention Report" will be more closely aligned with the public, with the first quarter 2012 report focusing on citizen tourism behavior choices and offering an in-depth analysis of self-drive tourism.
The China Citizens' Tourism Attention Report