On June 20, 2012, the TECNICA 2013 new product order meeting was held in Beijing. At the event’s start, Mr. Bao from the TECNICA Group introduced the development history and culture of the company’s outdoor brands, including TECNICA, LOWA, NODICA, DOLOMITE, and ROLLERBLADE. Since 2011, with the formation of the TECNICA trail running team, more young outdoor sports enthusiasts have been drawn to trail running. The TECNICA brand slogan “Catch me if you can” has gained widespread popularity, inspiring enthusiasts to represent TECNICA in challenging top-level trail running events such as the TDG – Tor des Géants.
During the order meeting, TECNICA staff not only introduced the brand’s core technologies TRS and TRS MAX, but also showcased new technologies for the 2013 season, such as 360FLEX and YING YANG ESS MIDSOLE. The application of these new technologies brings trail running enthusiasts an exciting new experience, combining excellent fit, cushioning, stability, and control.
Additionally, in addition to retaining classic high-cut hiking boots and trail running shoes, TECNICA’s 2013 new products also introduce the highly cost-effective CYCLONE and BREZZA, offering more options for entry-level enthusiasts and everyday wear.
Below are highlights of several TECNICA 2013 new products and their features:
Mr. Bao from the TECNICA Group introduces the features of TECNICA new products
Members of the TECNICA Trail Running Team share their trail running experiences
SUPER VELOCE Super Running Series
Diablo MAX Features:
1. Equipped with VIBRAM and TECNIGRIP outsoles, the sole surface is increased by 30%. Coupled with the patented sole tread design, it provides greater friction and more stable grip on the ground;
2. 360° bathtub-style structure offers maximum midsole wraparound for unparalleled 360° stability, as well as vertical and lateral cushioning absorption;
3. GORE-TEX waterproof;
4. Ortholite cushioning, antimicrobial, and odor-resistant insole.
In the trend toward lightweight gear, the TECNICA trail running shoe TRS XLITE gives the brand an edge in the industry.
DEMON SPRINT Features:
1. Features a dual-density midsole;
2. Integrated upper cut;
3. Ortholite cushioning, antimicrobial, and odor-resistant insole;
4. Carbon fiber quick-rebound midfoot support bridge;
A particularly eye-catching and stylish model
Among them, the most noteworthy is the all-weather outdoor sports shoe TORNADO LOW GTX
TORNADOLOWGTX
YING YANG ESS MIDSOLE
Features:
1. Equipped with VIBRAM outsole, the sole surface is increased by 30%. Coupled with the patented sole tread design, it provides greater friction and more stable grip on the ground;
2. 360FLRX contraction technology. TECNICA’s patented 360 contraction technology tightly integrates the upper contraction frame with the deeply grooved TRS Flexlite midsole and Vibram outsole, providing more comfortable and safer hiking;
3. GORE-TEX waterproof;
4. Ortholite cushioning, antimicrobial, and odor-resistant insole;
5. Notably, this shoe features the Yin-Yang technology. TECNICA’s patented Yin-Yang technology injects asymmetric dual-density EVA into the sole. The outer side of the sole contains more shock-absorbing EVA, while the inner side under the arch provides more stable support EVA. When the heel is impacted, this Yin-Yang system offers enhanced stability and control.
CYCLONE and BREZZA – Superior cost-performance ratio, set to become top choices for group purchases