Outdoor Technology, Intelligent Sports
At 16:00 on June 29, 2012, the 2012 China · Shenzhen EZON themed exchange event "Outdoor Technology, Intelligent Sports" was held in the Laurel Hall of Hall 1 at the Shenzhen Convention and Exhibition Center (the 23rd China International Watch & Clock Fair). The event was hosted by the China Clock & Watch Association, organized by Shenzhen EZON Electronic Co., Ltd., supported by the Shenzhen Clock & Watch Industry Association, and moderated by the Outdoor Channel of Sina. Attending the event were Zhang Hongguang, Executive Vice President of the China Clock & Watch Association; Zhang Fang, Director of the Light Industry Watch Research Institute; Zhu Shunhua, Executive Vice President and Secretary-General of the Shenzhen Clock & Watch Industry Association; Chen Gaohui, General Manager of Fujian IsoLine Rock Climbing Club (a national-level rock climbing coach), as well as approximately 60 other figures from the watch industry, corporate representatives, and media professionals. Together, they discussed the watch industry and domestic high-end sports watch brands in the context of the new era of outdoor sports. The event boasted a strong media lineup, with special invitations extended to prominent domestic media outlets such as 《Moment时刻》, 《China Watch》, 《Guangdong Watch》, 《Harmonious Journey》, Sina Outdoor, 8264, Mountain Wild, and Green Field to conduct in-depth coverage and live reporting.
Cai Yingyuan, Editor-in-Chief of the Sina Outdoor Channel and host of the event, outlined the primary objectives of the meeting: to fully understand the current market trends and development of the outdoor sports watch industry, so that the products and services provided can better meet market demands, thereby comprehensively serving users and actively promoting the development of domestic brands, breaking the monopoly of foreign brands. At the same time, key industry users, guests, and media were invited to engage in interactive exchanges. Industry media conducted real-time interviews and live reports on-site, expanding the impact of corporate publicity, achieving interaction with the audience, and enhancing user interest and promotional depth through engagement.