In recent years, American climbing ace Hans Florine, who has continuously broken speed climbing records in Yosemite, has joined Outdoor Research as a climbing brand ambassador.
Hans Florine, born in June 1964, is a well-known American climber with nearly 30 years of climbing experience. Over the past 20-plus years, he has climbed nearly a hundred times and has broken speed climbing records multiple times. His most recent record-breaking feat was in June 2012, when he and Alex Honnold completed the classic EI Capitan route “The Nose” (VI 5.9 A2, 884m) in 2 hours, 23 minutes and 46 seconds, beating the previous 2010 record by nearly 13 minutes. In 2008, Hans Florine teamed up with Yuji Hirayama to set a record of 2 hours, 37 minutes and 05 seconds on the popular speed climbing route “The Nose.” Hans Florine also holds other climbing records and first ascents, including being the only person to solo El Capitan twice in one day.
Jeannie Wall, marketing consultant for Outdoor Research’s alpine and climbing product lines, said that Hans Florine will leverage his extensive climbing experience to provide product feedback alongside other climbers, helping OR develop and further refine its climbing series.
Hans Florine is very pleased to serve as an OR ambassador. “Over the past 30 years of outdoor adventure, I’ve designed and made my own gear — pants, backpacks, chalk bags, and more. When I saw OR’s products, I really liked them and was excited to take on this challenge!” Hans is honored to be involved in the in-depth development and testing of OR’s climbing apparel and accessories. Previously, OR brought on board Beth Rodden, one of America’s most versatile female climbers, to help develop its climbing product line. Coupled with valuable feedback from top athletes like Nik Berry and Madeline Sorkin, all of this continues to demonstrate how OR’s brand philosophy of “Designed for Adventure” drives the professional evolution of its products.
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