In recent years, outdoor sports have become a popular lifestyle among young people, who fully enjoy the fun of activities such as hiking, cycling, mountaineering, and camping.
From April 25 to 28, the "21st China (Shenzhen) International Gift, Craft, Watch & Houseware Fair" will once again kick off at the Shenzhen Convention and Exhibition Center. With an expansive area of 115,000 square meters, the fair will gather the industry’s most innovative and practical professional equipment, inviting all outdoor enthusiasts to embrace the joys of spring.
It is reported that China's outdoor sports have been growing for over a decade, with the market reaching a total value of 11 billion yuan in 2011. The industry expects that after years of growth exceeding 40%, the outdoor market will return to a more rational phase. Companies that possess new technologies, fresh concepts, and the ability to rapidly expand their distribution channels will be better positioned to adapt to the new round of challenges.
Women represent an indispensable and highly potential demographic in outdoor sports, yet traditional outdoor apparel—often limited in style and overly rugged—struggles to appeal to them. In moving toward a more fashionable and casual direction, Youdu Company introduced the concept of "soft outdoor" at this year’s Shenzhen Gift Show. The company launched a series of products including softshell jackets, windbreakers, down jackets, and quick-dry clothing. These items not only maintain waterproofing and breathability but also enhance comfort, functionality, and style—allowing people to better experience a healthy outdoor lifestyle.
Brands such as Hong Kong’s PONON, Thermos, Bestway, and American brand Merrell collectively emphasized the concept of "broad outdoor," aiming to extend the use of outdoor products to any activity outside the home. Their goal is to ignite enthusiasm among all attendees at the Shenzhen Gift Show and secure procurement orders from Fortune 500 clients in banking, automotive, real estate, and department stores.
As one of the exhibitors, EZON unveiled outdoor watches featuring Swiss pressure sensors and other core technologies. These watches ensure that hikers don’t have to worry about power loss, getting lost, or lacking a light source. Additionally, the watches provide information on the user’s current temperature, air pressure, altitude, and upcoming weather changes. At this exhibition, EZON’s stylishly designed timepieces will offer aspiring outdoor enthusiasts a more professional experience.
The rise of urban outdoor activities has rekindled city dwellers’ passion for reconnecting with nature and heightened environmental awareness. According to organizers of the Shenzhen Gift Show, to align with shifting consumer values, manufacturers are striving to make breakthroughs in this area by adopting various green technologies—such as eco-friendly thermal cotton, sustainable rubber, and recycled fleece.