I. Introduction to the Outdoor Annual Meeting:
Approved by the Mountaineering Sports Management Center of the General Administration of Sport of China, and jointly organized by the Mountaineering Sports Management Center of the General Administration of Sport of China, the Sichuan Provincial Sports Bureau, and the People’s Government of Garzê Tibetan Autonomous Prefecture, and co-hosted by the Sichuan Mountaineering and Outdoor Sports Association, the Culture, Sports and Broadcasting & Television Bureau of Garzê Prefecture, and our company, the 2013 China Outdoor Hiking Conference and the Sichuan-Tibet 318 Line Outdoor Annual Meeting will open on August 15, 2013.
This annual meeting, led by the government and participated in by the whole nation, is the highest-standard, largest-scale, longest-spanning, longest-duration, and most widely-participated domestic mass comprehensive outdoor event in China to date.
The annual meeting will host various mass outdoor activities and promotional conferences for 318 outdoor sports tourism resources at five major gathering points along the 318 corridor in Sichuan. Professional outdoor groups will be invited to conduct cycling, hiking, orienteering competitions, low-altitude flying, off-road car races, outdoor skills competitions, medical rescue demonstrations, and other forms of outdoor activities at these gathering points. While establishing a top-tier outdoor sports event that garners national attention and global fame, it aims to promote the development of nationwide outdoor sports, and take this opportunity to foster the healthy advancement of sports, culture, economy, and tourism in western China.
Event Objectives
* Comprehensively and multi-dimensionally promote Sichuan-Tibet tourism resources to drive the comprehensive development of the economy, culture, sports, and tourism in the Sichuan-Tibet region;
* Promote the concept of green, healthy, and active fitness for all, improve individual physical and mental health, and enhance public awareness of sports;
* Establish the brand reputation of the event and build a top-tier outdoor sports competition that draws national attention and global fame.
Highlights of the Event
* Unite news events through sporting competitions, featuring China’s most challenging outdoor route;
* Drive tourism through culture, making China’s most beautiful scenic highway the focus of national attention once again; channel the spirit of sportsmanship as spiritual sustenance for the nation’s drive and ambition;
* Uphold national spirit through execution and action—China’s brightest journey of personal growth;
* Mass participation, positive energy, green and healthy living—the largest outdoor sports event in China;
* Showcase the spirit of the times, promote the demeanor of a great nation, and advance the vision of strengthening the country through sports;
* Use celebrities to promote public welfare, create ongoing creative activities that extend value, boost local economic development, and provide the best promotional opportunities and showcase windows for the city’s image.
Introduction to the Sichuan-Tibet 318 Line
National Highway 318 stretches 2,154 kilometers from Chengdu to Lhasa, crossing two mountains over 5,000 meters above sea level and nine over 4,000 meters, traversing rivers such as the Dadu River, Jinsha River, Nu River, and Lancang River. The route is dotted with snow-capped mountains, primeval forests, grasslands, glaciers, canyons, and major rivers.
II. Organizers:
Organizing Units:
China Mountaineering Association
Sichuan Provincial Sports Bureau
People’s Government of Garzê Tibetan Autonomous Prefecture, Sichuan Province
Undertaking Units:
Sichuan Mountaineering and Outdoor Sports Association
Culture, Sports and Broadcasting & Television Bureau of Garzê Prefecture
Sichuan Luojiaodian Investment Management Co., Ltd.
Western Outdoor Forum
Southern Thousand-Mile Horse Film & Television Culture Communication Co., Ltd.
Follow us on media:
CCTV, Travel Satellite TV, Phoenix Satellite TV, Sichuan Satellite TV, Kangba Satellite TV, Garze Prefecture TV Station, Phoenix.com.cn, Xinhua News Agency, Xinhua.net, NetEase, Sina.com.cn, Tencent.com, OutdoorChina.com, Tencent Outdoor, China Outdoor Network, Western Outdoor Forum, Green Field Outdoor Network, MotorFans, Sichuan News Network, Huaxi Metropolis Daily, Garze Daily, Mountain Wilderness Outdoor Magazine, Asia Outdoor Magazine, Outdoor Magazine, Outdoor Exploration Magazine, Auto Review, Off-Road World
Strategic cooperation partners:
318 Outdoor Donkey Inn "Power of Public Welfare" program team Green Field Outdoor Forum
III. Logo for the 2013 China First Outdoor Western Congress and 318 Outdoor Annual Event:
IV. Event Dates:
August 15, 2013 – September 9, 2013
V. Hiking Event Itinerary:
(Yellow Section) Outdoor Annual Event Route I:Kangding – Xinduqiao – Yajiang – Litang – Batang
(Red Section) Outdoor Annual Event Charity Activity Route II: Markam – Zogang – Bangda – Baxoi – Bomi – Nyingchi – Lhasa (Note: Only award-winning teams may participate)
VI. Event Categories:
(I)Kangding――Love Song Journey (August 14–15)