ISPO BEIJING has now entered its tenth year of supporting the Asian sports market. As China’s outdoor industry is just stepping beyond the threshold of its “Golden Decade,” and industry insiders are concerned about the sector hitting a development bottleneck, ISPO BEIJING has once again seen a peak in exhibition registration. To date, two-thirds of the exhibition space has been snapped up by major brands, with sold area increasing by 18% compared to the same period last year. ALPINE PRO, ALPINA, AKU, BESTARD, BUFF, CAMEL, CARAVA, CHLOROPHYLLE, CHUMS, CLIMBX, CRISPI, DEUTER, FIRE-MAPLE, FIVE TEN, FOX RIVER, GRAIL, GREENWAVE, GRONELL, KINGCAMP, KL
A multitude of international brands make their debut
More importantly, a host of top-tier international brands such as DANNER, GOPRO, IPANEMA, MILLET, MOUNTAIN EQUIPMENT, PRIMALOFT, SPORTALM, WOLVERINE, and WOOLPOWER are officially entering the Chinese market and will make their first appearance at ISPO BEIJING 2014. They will showcase their latest products and technologies to domestic distributors, media, and consumers.
Professional forums and events light up the show
The ISPO BEIJING exhibition will, as always, feature trade matchmaking and industry forums. The China Market Introduction Program for international brands will attract even more brands and distributors to participate in interactive exchanges on a larger scale. The long-running Sports Fashion Trend Release will bring new surprises, with fabric and color trends summarized by European experts—applicable to global sportswear—and will be fully unveiled and shared at the ISPO BEIJING exhibition. The ISPO Award Asia Product Award continues to welcome participation from Asian brands, and the winning products of this year’s ISPO Awards and Asia Product Award will be displayed on a larger scale at the 2014 exhibition, becoming a focal point for media and consumers alike.
The Sports Industry Forum will continue to release the China Outdoor Market Research Report; the Asia-Pacific Snow Industry Forum will share and discuss the development of winter sports and ski resort management; and exciting competitions such as skateboarding, slacklining, rock climbing, and trail running will also make a thrilling return to electrify the event.
The expansion of China’s outdoor sports goods market is becoming more rational, but there is still huge potential for growth. Come to ISPO to get first-hand industry information and trends, and explore more business opportunities.