VAUDE: The 40th anniversary is quite significant. VAUDE was founded in 1974, so this year is the full, well-rounded 40th year, which is very meaningful. Since the founding of VAUDE...What will be the product development direction over the next three to five years?
VAUDEVAUDE currently has four major product lines: mountaineering, hiking, cycling, and urban leisure. It’s hard to say we’ll dominate or lead the market in the future. Instead, we will focus on strengthening certain areas based on market trends. For example, as more people pay attention to cycling and recognize it as a healthy and environmentally friendly lifestyle, VAUDE will strive for a better balance between professional and general consumer needs when developing cycling products. When the market is not yet mature and consumers haven’t established clear standards for product understanding, VAUDE is willing to be a pioneer, helping consumers gain a more professional understanding of outdoor gear.