The 10th ISPO BEIJING 2014, Asia’s leading trade fair for sports equipment, fashion, and outdoor gear, grandly opened at the China National Convention Center in Beijing from February 19 to 22. HowToTrip, China’s leading outdoor activity platform, made an appearance at the exhibition, engaging with attendees, media, and business guests. On the 23rd and 24th, following the close of the exhibition, HowToTrip hosted the ISPO BEIJING 2014 ON SNOW DEMO and 2014–15 ski gear product testing event along with a snow sports industry gathering and business dinner.
HowToTrip Booth Boasts Lively B2B and B2C Interaction
At the exhibition, HowToTrip promoted its upcoming new product “HowToTrip Premium,” launching in April and focusing on high-end international outdoor adventure travel. It invited domestic and international suppliers of outdoor routes and travel products to join the platform, jointly creating premium travel experiences such as outdoor adventure tours and in-depth domestic and international travel, as well as a global one-stop outdoor travel service platform. HowToTrip also had in-depth exchanges with outdoor clubs and other guests from across the country. Old online friends who usually communicate digitally finally had the chance to meet offline. Additionally, HowToTrip organized four outdoor knowledge training sessions with concise yet practical themes: “The Many Uses of a Little Rope,” “Basic Wilderness First Aid,” “Wilderness Walking Techniques,” and “How to Use a Backpack.” The trainers from the HowToTrip Rescue Team—Bug, Monster, Side Peak, and Wind—delivered vivid and engaging presentations, drawing enthusiastic participation and filling each session to capacity. All visitors passing by the HowToTrip booth were drawn in by the activity highlight videos playing on site.
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CORA Product Manager Yang Jing Presents the First Prize, a GREGORY TARGHEE-32 Snow Backpack, at the Dinner
ISPO at Ten — The Charm and Fashion of Outdoor Sports
The ISPO BEIJING 2014 attracted over 600 brands from around the world in the fields of outdoor, skiing, extreme sports, and fashion trends, covering a display area of nearly 40,000 square meters, showcasing the booming industries of outdoor sports, winter sports, and extreme sports in China. The concurrently held ISPO Sports Industry Forum, Asia-Pacific Snow Industry Forum, and China Sports Fashion Trend Forum released authoritative industry statistics, shared successful practices, and offered forward-looking insights on trends. This year also saw the launch of a brand-new running-themed zone, categorically displaying top-tier professional gear for running—the most widely participated sport among the general public. Partnering with numerous functional fabric companies, ISPO sponsored local young Chinese designers and designer brands, launching cutting-edge Chinese design labels and highlighting the strength of China’s outdoor sports design. The concurrently held skateboarding, slacklining, rock climbing, and tree climbing zones provided all exhibition visitors and media with thrilling professional performances and interactive experiences.