On February 19, 2014, the world’s leading sports brand Adidas once again appeared at the 10th edition of ISPO Asia, continuing to showcase its professional outdoor series brand image to Chinese consumers.
The four-day ISPO exhibition attracted numerous brands from various countries and regions around the globe. As a global leading sports brand, Adidas has always been committed to providing top-tier products and equipment for outdoor athletes and enthusiasts worldwide, helping them achieve faster, lighter, and more agile performance in challenging outdoor extreme sports. At this ISPO exhibition, Adidas set up a 200-square-meter booth displaying a wide range of products across multiple product lines, including shoes, apparel, and accessories. These included Adidas Outdoor’s star products such as the Terrex series and the Climaproof line of high-tech outdoor gear. As one of the most popular star products of Adidas Outdoor, the Terrex line offers stable and robust protection along with flexible, lightweight design, helping wearers continually challenge themselves and enjoy the fun of outdoor activities. In addition, the exhibition also featured a dedicated children’s outdoor gear section designed specifically for kids.
At the same time, Adidas also invited overseas outdoor athletes Bernd Zangerl (Austria) and Melissa LeNeve (France), as well as six top Chinese rock climbers—Huang Zhouwen, Qu Haibin, Liu Yongbang, Xiao Ting, Chen Hui, and Li Hongying (Taiwan)—to interact with fans on-site. These Adidas-signed outdoor athletes shared their hardships and joys from their outdoor adventures with the public. Among them, Huang Zhouwen and Qu Haibin received particularly enthusiastic attention, as they recently joined lucky outdoor enthusiasts on a snowy trek in Daocheng during the Adidas Outdoor experience event at the end of last year, where they explored the fun of bouldering in the outdoors.
Additionally, from January to March 2014, Adidas also launched the “Just Go” series of outdoor activities, giving ordinary people who love outdoor sports the chance to experience the joy of outdoor adventure. Participants in the event could receive the most professional gear and sports guidance, and with the superior grip of Adidas Terrex series footwear, embark on their own “Just Go” adventure journey. As the flagship product of Adidas Outdoor, the Terrex series of footwear has long been highly regarded by outdoor enthusiasts. This spring, three new members of the Terrex family will be launched—Terrex Scope Traxion, Terrex Solo Traxion, and Slack Cruiser Traxion. Among these, the Terrex Scope Traxion is designed for long-distance hiking, the Terrex Solo Traxion is suitable for outdoor environments that combine climbing and hiking, and the Slack Cruiser Traxion features details tailored specifically for slacklining.
With this latest appearance at the 2014 ISPO Beijing, Adidas Outdoor provides consumers with a new platform to gain a more detailed and in-depth understanding of its outdoor product series. At the same time, visitors to the ISPO exhibition can also experience the performance of Adidas products through various testing zones. This comprehensive experience also underscores Adidas’ commitment to expanding its outdoor market in China.