Speech by Mr. Zhu Yan, professor at Tsinghua University’s School of Economics and Management, an information technology expert, and strategic advisor to Green Field
Domain arbitration victory: veteran outdoor community pushes forward with outdoor travel transaction platform development
Green Field Network is China’s first and currently largest online platform for outdoor travel activities. With 15 years of experience in operating outdoor activity platforms, its core business is to provide activity publishing, registration, and travel services for outdoor travel merchants, trip leaders, and travelers. By the end of 2013, it had 3 million registered users, nearly 500,000 annual participants, 100,000 shared outdoor routes, 2.45 million uploaded photos, and over 4,000 trip leaders with real-name registration. It enjoys extensive recognition and influence in the outdoor travel field.
In March this year, Green Field finally succeeded in legally arbitrating with the Asia Domain Name Dispute Resolution Centre (ADNDRC) under the Hong Kong International Arbitration Centre to reclaim the lvye.com domain for free, and has since launched the “Green Field Travel” product using this domain.