Exclusive interview with Kong Weihong, CEO of UTC Travel
Published: 2026-09-24
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Last updated 2026-09-24 — On July 23, the Nanjing Asia Outdoor Exhibition grandly opened, and UTC Travel, together with its nationally distributed four top-tier international professional brands — EagleCreek, Timbuk2, WENGER, and Inuk — made another impressive appearance. That afternoon, UTC Travel held a new product launch event for EagleCreek, bringing a unique new product experience to outdoor enthusiasts...
On July 23, the Nanjing Asia Outdoor Exhibition grandly opened, and UTC Travel, along with its nationally distributed four world-class professional brands — Eagle Creek, Timbuk2, WENGER, and INUK — made another strong appearance. That afternoon, UTC Travel held a new product launch event for Eagle Creek, offering outdoor enthusiasts a fresh and distinctive product experience. We are honored that our Green Outdoor Network interviewed Ms. Kong Weihong, President of Xingjia (China) Co., Ltd., on the second day of the Nanjing Asia Outdoor Exhibition.
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Q: We know that Eagle Creek is the only international professional brand capable of providing a complete travel system of gear. Since entering the Chinese market, it has earned an excellent reputation due to its top-tier quality. Can you tell us about the innovations in EagleCreek products at this year’s Asia Outdoor Exhibition?
A: “Innovation” — first is material. This year, the whole market is moving toward “lightweight,” so many products this year use lightweight nylon materials. The second is fashion, reflected in color, with many more vibrant hues, such as the “Four-Color Smart Bag.” Through continuous innovation, we’ve achieved travel gear solutions never seen before in the industry. Outdoor enthusiasts definitely shouldn’t miss out.
-- Information updates brought by mobile internet are happening faster and faster, providing great market insights for equipment upgrades and R&D that’s closer to consumer needs, and also offering a great platform for brand and gear promotion. It's important to leverage internet information and data to create better gear.
-- The development of mobile internet has also led to the vigorous growth of outdoor community building. It will gradually shift the original business model from B2B…C to C-B. This scenario will arrive very soon.
However, judging from the exhibition, the brands truly leading in technology and product are the international ones. We look forward to seeing more domestic brands grow rapidly and compete on the same stage as world-class brands.
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