On July 23, the Nanjing Asia Outdoor Exhibition opened in grand style. During the Coach K Coaches Signing Ceremony on that day, the first group of nine Coach K coaches officially signed contracts with the KAILAS brand. Coach K is the abbreviated form of “KAILAS Contracted Coaches,” a public welfare project for rewarding and supporting the outdoor coaching community, established and supported by the KAILAS brand.
Q: Given the current state of China’s outdoor market, how do you view the professional development of coaches?
A: The professional development of coaches is definitely the future trend. I believe the first group of professional coaches will emerge within the next two to three years.
Q: I’d like to ask Mr. Cao Jun, what new initiatives or major activities does the Kailas brand have planned for the second half of 2014?
A: The main focus of our brand activities will be on mountaineering and rock climbing. There will be mountain festivals, rock climbing festivals, and ice climbing festivals, among others.