Recently, Super 8 Hotels, a long-established hotel chain brand under the U.S.-based Wyndham Hotel Group, has once again become the focus of the hospitality industry—Super 8 Hotels accepted an invitation from Baidu and officially launched the Baidu "Direct Access Number," becoming the first brand in the hotel industry to take this bold step.
On September 3, 2014, Baidu proudly announced the launch of the "Direct Access Number" at the "Baidu World Conference," providing a solution for traditional service industries transitioning to mobile internet. The "Direct Access Number" is an official service account for businesses on Baidu’s mobile open platform, enabling hundreds of millions of customers to access business services anytime, anywhere through mobile search, @ accounts, maps, personalized recommendations, and more. Its advantages include broad customer acquisition, high conversion rates, strong retention, and easy setup. Initially, the "Direct Access Number" will adopt an invitation-only system, with well-known traditional enterprises such as Haidilao and Liangzi Fitness among the first batch to join Baidu's "Direct Access Number."
It is reported that this year marks the 10th anniversary of the Super 8 Hotels brand in China. Over the past decade, Super 8 Hotels has adapted to local conditions in China and continuously honed its internal capabilities under the influence of Chinese culture. From the selection of Super 8 Pride Stores and Super Featured Stores to enhance accommodation quality and customer experience, to the development of diverse, multi-scenario booking platforms such as the PC website, mobile site, app, and WeChat, Super 8 Hotels has kept pace with the times and stayed at the forefront of the industry through continuous efforts.
Now, Super 8 Hotels has taken the lead in launching the Baidu "Direct Access Number," providing a perfect hotel booking solution for the "lazy" among business travelers. Perhaps you find it inconvenient to download an app, or you don’t know the Super 8 Hotels website address, or you’re not keen on following too many WeChat official accounts… BUT, none of that matters. Booking a room at Super 8 Hotels is now incredibly easy—just follow three simple steps: 1. Open the Baidu mobile browser; 2. Enter "@Super 8 Hotels"; 3. Input the city and dates for your desired hotel, and effortlessly fulfill your booking needs.
Currently, Super 8 Hotels has leveraged the recommendation capabilities of clients such as Baidu Maps to attract more business travelers with genuine needs to visit their hotels, and by more precisely matching customer demands, turning passersby into customers. According to Mr. Ha, the head of the Super 8 Hotels brand who was interviewed by reporters, "The Super 8 brand has always placed great emphasis on providing customers with multiple hotel booking channels. With Baidu’s launch of the 'Direct Access Number,' Super 8 has dared to be the first, becoming the first enterprise in the hotel industry to take this bold step. Moving forward, Super 8 will introduce more diverse activities in mobile internet marketing, bringing more benefits to our members and customers."
Extended reading: About Super 8 Hotels
Super 8 Hotels is part of the Wyndham Hotel Group, the largest hotel group in the world by number of properties, with nearly 40 years of hotel operation history and over 2,300 successful management experiences. With the advent of the mobile internet era, Super 8 Hotels has consistently emphasized leveraging technological innovation to deliver convenient and fast experiences to customers. Not only has Super 8 Hotels been a pioneer in adopting new mobile platform technologies within the industry, but it has also invested heavily in booming micro-marketing. Super 8 Hotels has achieved comprehensive coverage across its official website, mobile website, mobile app, Weibo, Baidu Direct Access Number, and WeChat official account, consistently staying ahead of other brands. Thanks to its unwavering commitment to service quality, Super 8 China has established a solid brand position in the highly competitive economy hotel market and has earned a loyal following among discerning domestic consumers. Today, Super 8 Hotels has evolved from a modest hotel in the United States into one of the world’s largest economy hotel chains.