Just go, it’s a beautiful adventure driven by impulse.
At 8:15 AM on September 20th, as sunlight poured onto the earth, the second stop of the Adidas Outdoor “Just Go” series — Harbin Shuanglong — officially kicked off. Over 50 outdoor enthusiasts from Harbin gathered at the foot of Shuanglong Mountain, raring to go, and set off on their journey to embark on an intimate rendezvous with mountains and rivers, giving their minds and bodies a much-needed release.
This hiking and trekking activity was quite challenging, covering a total distance of 12 kilometers with an elevation gain of 1,024 meters, so safety was the top priority. Staff and team leaders made thorough preparations in many aspects to ensure that every participant entered the mountain smoothly and exited safely — not a single person was to be left behind. Teamwork was a central theme throughout the activity. They had to navigate rugged and winding mountain paths while also enjoying the thrill of being close to nature.
The group set off enthusiastically from the foot of the mountain. Along the way, participants chatted and laughed, speculating about what they might encounter or discover during the climb, their words filled with anticipation and excitement. After more than two hours, they emerged from the dense, uneven forest trails onto the mountainside, where the view suddenly opened up. While walking through the woods, all they could see were trees, but now, they were greeted by rolling mountain ranges and the nearby peaks — the group became visibly excited. Both men and women, young and old, who still had energy wanted to push on to the summit to experience the thrill of reaching the top.
After a brief rest, the group moved on to the interactive segment of the Adidas Outdoor “Just Go” event — “Cracking the Human Code.” Participants were divided into three groups: A, B, and C. The first team to form the word “adidas” with exactly 12 members won. Before the game began, each group was given 10 minutes to discuss their strategy.
After a contest of wit and physical coordination, the winning team was determined.
Staff distributed the 2014 Adidas Outdoor new product catalog to each participant.
Adidas Outdoor gear models showcased the latest equipment on-site.
Staff explained the features and new technologies of select 2014 Adidas Outdoor products.
The Harbin stop of the Adidas Outdoor “Just Go” series event has come to a successful end. The meaning of life lies in feeling, expressing, and exploring. Our eyes let us gaze into the distance, our feet carry us there, and our minds let us dream about it. Taking a hike into the unknown is like going on a heartfelt date with the mountains and rivers. Adidas challenges the self and conquers every peak.