On September 27, the 2015 Spring/Summer New Product Launch of UK Ledao Outdoor kicked off. Wu Yide, Chairman of Fujian Ledao Shoes & Apparel Co., Ltd., Chen Lifen, Vice Chairwoman, Yu Zongde, Brand Consultant and Marketing General Manager, Lin Yunjin, Deputy General Manager of the Apparel Department, You Ziwang, Shoe Designer, and Zi Di Yiyang, a veteran in outdoor activities, were among those present. They gathered with business partners of the Ledao brand from across the country to celebrate together and witness the momentum and vision of Ledao built through years of dedication. At this ordering fair, the quality and innovative design philosophy of Ledao Outdoor were highly praised by industry professionals and partners, and the media also gave it extensive coverage.
Building China’s No. 1 Outdoor Fashion Brand
2014 was a year of brand upgrade for Ledao Outdoor. By fully sponsoring the “3rd Wuyishan-Alishan Cross-Strait Foot-vaulting Competition” and mountaineering teams, acting as the title sponsor for the Asian Exhibition of China Sports Goods newspaper, and participating in the international GDS exhibition in Düsseldorf, Germany, the Ledao brand has launched a new brand strategy. Facing increasingly fierce market competition, Ledao Outdoor is expected to establish itself as China’s No. 1 outdoor fashion brand with an even stronger presence.