(September 26, 2014, Shanghai, China) Today, adidas officially launched the 2014 ROCKSTARS China Competition at Century Square on East Nanjing Road in Shanghai. Following the inauguration of China’s first world-class outdoor climbing competition with the 2013 ROCKSTARS China event, adidas has once again created a platform for exchange and competition for domestic and international climbers and enthusiasts, allowing top athletes to compete and scale new heights.
Additionally, during the event, consumers on-site could also experience the joy of outdoor sports firsthand. In the slackline interaction zone, adidas-signed athlete Chen Hui personally performed a series of high-difficulty moves, dazzling the audience. The approachable athlete also personally guided participants in experiencing the skills and fun of slacklining. The Grand Canyon photo opportunity area allowed consumers to get up close with nature through their own expressiveness and high-tech means—without having to venture into rugged mountains. Meanwhile, consumers who found and scanned QR codes on-site with their mobile phones could receive an electronic discount coupon from the adidas official flagship store on Tmall. From September 25 to 31, customers purchasing specified adidas climaproof or terrex series products could enjoy a discount of 100 RMB off purchases over 380 RMB.
Among them, the adidas terrex scope & solo traxion series of mountain trail shoes feature Continental
And adidas' new ClimaProof technology is used in outdoor shoes and apparel—a range of functional fabrics designed to combat harsh weather conditions. It combines windproof, waterproof, and breathable properties, and is divided into three different levels to defend against varying degrees of weather. ClimaProof Storm offers high-level windproof and waterproof protection, primarily for enduring extreme weather conditions. ClimaProof Wind provides the most breathable and lightweight protection, using a lightweight shield technology that allows rapid expulsion of heat and sweat generated during fast movement. ClimaProof Rain delivers essential windproof and waterproof protection for those venturing out in severe weather.
adidas Group in China
adidas Sports (China) Co., Ltd. was officially established in Suzhou in 1997. Its headquarters are now located in Shanghai, with branch offices in Beijing, Guangzhou, and Chengdu. The company operates over 7,000 retail stores nationwide.
Over the past 17 years, increasingly affluent Chinese consumers, fashionable and modern youth demographics, and the Beijing Olympics have all contributed to adidas’ significant growth in China, making the country its second-largest global market.
To strengthen its leading position in China, adidas has launched the “Route 2015” China strategic plan—a five-year blueprint aimed at expanding growth and enhancing capabilities.