In September 2014, the 29th Guangzhou International Franchise & Chain Stores Exhibition was successfully held in Guangzhou. Super 8 Hotels, as a globally renowned hotel chain brand, was invited to participate. With nearly 40 years of history and successful operation and management experience in over 2,300 franchised outlets, Super 8 Hotels belongs to the world’s largest hotel group — Wyndham Hotel Group, and is one of the world’s largest economy hotel brands.
Super 8 entered China in April 2004, and opened its first store on June 8 of the same year on Wangfujing Street in Beijing. Super 8 China has adopted the operational philosophy of Super 8 in the United States, consistently committed to providing consumers with high-quality service that is “clean and friendly,” striving to offer all guests an outstanding accommodation experience. Through nearly a decade of relentless pursuit of excellence in service, the Super 8 brand has emerged rapidly in China, achieving rapid development and growth, while also earning widespread praise from consumers. By September 2014, Super 8 Hotels had established more than 800 uniquely styled hotels in nearly 200 cities across China, solidifying its strong brand position in the highly competitive economy hotel market.
In September 2014, Super 8 Hotels, as the world’s largest economy hotel brand, made its debut at the “29th Guangzhou International Franchise & Chain Stores Exhibition.” It is reported that Mr. Ren Yong, Vice President of Franchise Development for Super 8 (China), led a team from Super 8 Hotels to attend the event and was interviewed by Guangzhou Television. Mr. Ren analyzed the current state of China’s hotel market and the investment potential of the economy hotel sector over the next five years, elaborating in detail on the core strengths of the Super 8 brand: “international brand, independent management, professional support, and sustained returns.”
Finally, Mr. Ren Yong, Vice President of Franchise Development for Super 8 (China), emphasized the unique franchise model of the Super 8 brand. The Super 8 brand has always adhered to an independent management and development model. While requiring hotels to follow unified international service standards, it decentralizes financial, personnel, and property rights, adapting to local conditions, and encourages franchisees to create diverse and personalized hotel styles. It actively provides each franchisee with exclusive industry consultation and professional support.