While many hoteliers are still pondering which types of hotels today’s guests prefer, Su Tongmin, CEO of 7 Days Group Holdings Limited, has already been thinking about “what kind of hotels will the next generation of young people need in 2015 and beyond?” Guided by the principle of “a choice for the young,” he refused to merely “find a path” but focused on “blazing a new trail,” creating an independent innovation and development path for 7 Days’ own brand that has since been widely imitated by many emerging players.
7 Days Premium: High-end yet approachable
“Low-key, affordable, and full of substance” is the most common feedback from guests about 7 Days Inn. Affordability is obvious at a glance, while in terms of being low-key and substantive, 7 Days Inn has been rapidly adapting to changing trends and consistently upgrading. For instance, high-quality YALAN mattresses make sleeping in the nude a possibility; the “rather than worshiping happiness, let happiness worship you” philosophy encourages autonomous joy, delighting guests whose modern minds are filled with popular entertainment and making every journey more enjoyable; and the exclusive introduction of “sealed towels” ensures guests feel as reassured as if they brought their own, from both the source and process perspectives — allowing them to “sleep in naturally” and thus “start work in a good mood.”
The 7 Days family continues to grow with new members. With the successive launches of 7 Days Premium, 7 Days Sunshine, and 7 Days Inn, the brand has activated the youthful gene in the hotel industry. It’s also reported that 7 Days has become the sole designated hotel for the currently popular large-scale music talent show, “The Voice of China Season 2.” As the first hotel to partner with a TV station, this represents a collision of dreams — a youthful choice that also showcases its keen sense of direction at the forefront of trends.