On December 2, Tujia held a merchants salon in Kunming, Yunnan, introducing more support measures for third-party cooperative merchants in the Yunnan region. These include industry trend analysis, the "Path" app designed for easier property management on the go, and incentives for high-performing partners. Chen Yuying, General Manager of Platform Operations at Tujia, stated that Yunnan has a highly developed and mature non-traditional hotel accommodation sector. Tujia, positioned in the mid-to-high-end market, aims to grow the market alongside quality partners and attract more travelers to this trendy lodging option.
(Chen Yuying, General Manager of Platform Operations at Tujia)
During the event, Chen Yuying discussed global sharing economy trends. She noted that vacation rentals, as the most promising segment within the sharing economy, are now a booming industry. In 2011, 37% of Europe and North America’s accommodation revenue came from non-traditional hotel vacation rentals, totaling $85 billion, approximately 600 billion RMB. In China, this market is just emerging but holds vast potential.
Coincidentally, the tourism industry widely agrees that service apartments, serviced residences, and vacation rentals—distributed across cities and travel destinations—align with current travel trends. More tourists seek personalized experiences, with family trips, road trips, and short-haul travel growing rapidly. They increasingly prefer vacation rentals offering better value, homelike atmospheres, and unique amenities. Data from this year’s National Day holiday supports this: Lijiang, Dali, and Shangri-La were Yunnan’s top three travel destinations. Over 10,000 guests booked stays in these areas during the seven-day holiday, nearly 50% more than usual. Compared to September, bookings surged by over 21% in Lijiang, 92% in Dali, and 268% in Shangri-La. This growth reflects the results of standardized and premium management in these regions’ guesthouses.
To highlight each property’s unique appeal, Tujia strives to showcase what makes every listing distinct. Its PC and mobile platforms feature enhanced search filters and personalized tags—such as “foodie-friendly,” “best for girlfriends,” or “free Wi-Fi.” The booking process has also been streamlined, allowing users to quickly find and reserve properties after logging in. For Yunnan’s many guesthouses, beyond common vacation tags, listings include popular terms like “Erhai Lake,” “honeymoon,” “cultural,” and “ethnic charm.” These reflect the diversity of Yunnan’s new lodging options, such as vacation apartments and boutique guesthouses. However, these differentiated offerings require professional operations to help travelers choose and book them efficiently.
At the salon, Tujia’s operations team engaged deeply with local Yunnan merchants, discussing how to enhance user satisfaction and attract more guests to vacation apartments and boutique guesthouses. Tujia will continue optimizing support for high-quality partners to further develop Yunnan’s non-traditional hotel accommodation market.
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About Tujia
Tujia is a high-quality vacation rental booking platform offering online search, inquiry, and transaction services for holiday apartments. It provides travelers with a fresh, premium holiday experience while offering property owners flexible asset management and value-added services. Tujia has also formed a strategic partnership with Ctrip, backed by strong capabilities and trusted by users.
Vacation rentals are leaseable apartments providing hotel-like management and services, combining the comfort of a home with the amenities of a hotel. They feature homelike experiences, great value, diverse layouts, and privacy—offering a new travel accommodation option suitable for families, independent travelers, deep explorers, and leisure stays.
Tujia’s core operations team comprises world-renowned IT experts, seasoned hotel professionals, and senior executives from Fortune 500 companies. Focused on R&D of new technologies and products, the team successfully integrates high-tech resources with destination-specific offerings.
Launched on December 1, 2011, Tujia has completed its C轮融资, raising approximately 1 billion RMB across three rounds. Its listings cover 147 domestic and 68 international destinations, with over 100,000 active properties and hundreds of thousands in reserve. Tujia’s distinctive O2O model has earned high industry and traveler recognition, winning China’s Customer Service Innovation Award and Annual Customer Service Award for two consecutive years. In August 2014, it was named to the Red Herring Asia Top 100.
Tujia’s self-operated high-quality vacation rentals are managed by Sweetome Hotel Management Group. Adopting the internationally recognized U.S.-based Sweetome standard service system, the group employs former five-star hotel executive housekeepers. With extensive experience, a professional team, and high service standards, Tujia not only provides property owners with premium asset management but also offers travelers hotel-like vacation stays.
Booking a Tujia vacation rental ensures quick and convenient check-in/out, with room amenities and linens meeting five-star hotel standards. Tujia delivers thoughtful, one-stop services for travelers, filling a market gap and offering a unique, unparalleled holiday living experience.