With just two days left until the first Taobao City · Southern Fujian E-commerce Enterprises Annual Conference on December 19, who are the big names set to appear this year? How will Southern Fujian’s e-commerce elites drive the next wave of industry transformation? To answer the questions readers care about most, reporters learned from the conference organizing committee yesterday that more than ten heavyweights will attend this year’s event, including PBA Cosmetics CEO Su Guiqiang, Hequ APP General Manager Huang Tiancai, Yun Duo Children's Shoes founder Kong Dejing, Zuipin Mall CEO Ye Ao, "Zhangzhou Flavor" platform initiator Huang Xiangru, and Co-founder of the Global Cross-border E-commerce Association Cai Hua.
“I Know You Want to Have Fun” Theme Promotion Goes Viral Online
“I’m Tang Feng Li Jianyang, the top-selling tea set brand on Double 11 in 2014. With the best tea sets, let’s have the most sincere gathering — I know you want to have fun. Come to the Southern Fujian E-commerce Annual Conference and bring your A-game.” At the beginning of December, a series of posters titled “I Know You Want to Have Fun” started circulating widely on WeChat. The thousands of reads show how much the Southern Fujian e-commerce community is paying attention to the guests at the conference.
According to reports, the guests invited to this year’s conference are diverse, covering everything from mobile e-commerce applications to cross-border e-commerce sectors, from internet-native brands to platforms and service fields. These outstanding representatives from more niche areas of the e-commerce industry have taken the stage, reflecting the responsiveness and sharp insight of the three cities in Southern Fujian toward e-commerce.
The three keynote speakers at the conference have garnered even more industry attention. Su Guiqiang from Xiamen’s PBA Cosmetics will share the untold stories of him and his “women’s team”; Huang Tiancai, founder of the app “Hequ Touch” (value-for-money), who just secured 50 million RMB in Series A funding, is actively hiring “intimacy experience officers”; and Kong Dejing, founder of this year’s hot wearable tech product “Yun Duo Children's Shoes,” even turned down an invitation to the Disney Distributors Conference in order to meet with 600 fellow Southern Fujian e-commerce professionals.
The 52-Card Southern Fujian E-commerce Figures Poker Game Is Set
Where does the elite strength of e-commerce in Southern Fujian lie? This is the core idea behind using a poker card format for the annual conference. “Using an entertaining way to bring these e-commerce elites together is more appealing to them than cold medals or trophies,” the organizing committee explained to reporters when introducing the accompanying Southern Fujian E-commerce Youth Entrepreneurship Awards, accompanied by a hand gesture mimicking playing cards.
After online voting and evaluations by experts and media, the list of 52 individuals has finally been finalized. “Judging from company size, business volume, business model, and industry recognition, our award is not a ranking of the 52 people in order of size or precedence, but rather a ‘one act follows another’ ensemble, grounded in the dynamics of Southern Fujian e-commerce. It values more their investment capability and participation in the industry,” the organizing committee explained the rationale behind the poker card rankings.
Even more noteworthy is the cartoon design of the “Southern Fujian E-commerce Figures Poker Cards.” The organizers carefully exaggerated and stylized the figures based on the business characteristics of the winning entrepreneurs. Reporters saw some turned into “tea servers,” others into backpackers, some surfing in bathtubs, and keynote speaker Kong Dejing was depicted as something akin to a “Teletubby,” which is quite amusing.
E-commerce Professionals from Three Cities Discuss the Future of Southern Fujian E-commerce
After the afternoon high-level forum, on the evening of December 19, the organizers will host a banquet-style evening event. With a red carpet, fine wine tasting, and viewing of the thematic video “The Marching Power of Southern Fujian E-commerce,” attendees will ultimately witness the announcement of the 2014 Southern Fujian E-commerce Youth Entrepreneurship Award winners. The 52 elites will also engage in face-to-face dialogue with the audience.
Reporters had the privilege of previewing the thematic video “The Marching Power of Southern Fujian E-commerce” from the conference organizing committee. The video shows e-commerce professionals from the three cities expressing their hopes for the future and sending blessings to their peers in Southern Fujian. Aligned with the theme of the conference, the marching power of Southern Fujian e-commerce is on the rise as the industry transforms through e-commerce.
Special Reminder:
The first Southern Fujian E-commerce Annual Conference will be held at 1:30 p.m. on December 19 at Quanzhou Yingbin Hotel. There are still two days left before this grand event. If you would like to attend, you can register by calling the hotline at 15160346132 and speaking with Ms. Lin, or by scanning the QR code via WeChat to obtain an electronic invitation and fill out the registration information.